//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dees, Windy"
~subject:"Ball game"
~subject:"Sponsoring"
~subject:"Sports economics"
~subject:"World"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Ball game
Sponsoring
Sports economics
World
Sportmarketing
5
Sports marketing
5
Sponsorship
3
Sport
3
Sports
3
Advertising
1
Advertising effects
1
Austauschtheorie
1
Ballsport
1
Bewertung
1
Enterprise
1
Evaluation
1
Football
1
Fußball
1
Führungskräfte
1
Information technology
1
Informationstechnik
1
Management
1
Managerial relevance
1
Managers
1
Marketing management
1
Marketingmanagement
1
Praxis
1
Scoping review
1
Social Web
1
Social exchange theory
1
Social web
1
Sport management
1
Sport management academe
1
Sportmanagement
1
Theorie-Praxis-Verhältnis
1
Theory-practice divide
1
Trends and directions
1
USA
1
United States
1
Unternehmen
1
Werbewirkung
1
Werbung
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
4
Case study
1
Fallstudie
1
Language
All
English
4
Author
All
Dees, Windy
Jensen, Jonathan A.
11
Cornwell, T. Bettina
10
Koronios, Konstantinos
10
O'Reilly, Norm
9
Biscaia, Rui
7
Breuer, Christoph
7
Zhang, James J.
7
Koenigstorfer, Joerg
6
Ratten, Vanessa
6
Thrassou, Alkis
6
Cobbs, Joe
5
Dalakas, Vassilis
5
Dimitropoulos, Panagiotis
5
Grohs, Reinhard
5
Havard, Cody T.
5
Ko, Yong Jae
5
Ntasis, Lazaros
5
Pawlowski, Tim
5
Séguin, Benoit
5
Vrontis, Demetris
5
Woisetschläger, David
5
Woratschek, Herbert
5
Bouchet, Adrien
4
Carrillat, François A.
4
Desbordes, Michel
4
Dickson, Geoff
4
Greenwell, T. Christopher
4
Heere, Bob
4
Naraine, Michael L.
4
Paul, Rodney J.
4
Rumpf, Christopher
4
Santos, Manuel Alonso dos
4
Schönberner, Jan
4
Shuv-Ami, Avichai
4
Tyler, B. David
4
Uhrich, Sebastian
4
Wear, Henry
4
Weeks, Clinton S.
4
Adair, Daryl
3
more ...
less ...
Published in...
All
International journal of sport management and marketing : IJSMM
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Introduction : a synopsis of the advances in sport advertising and sponsorship effectiveness research
Cianfrone, Beth A.
;
Dees, Windy
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 233-237
Persistent link: https://www.econbiz.de/10011503632
Saved in:
2
New media and technology use in corporate sport sponsorship : performing activational leverage from an exchange perspective
Dees, Windy
- In:
International journal of sport management and marketing …
10
(
2011
)
3/4
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009514074
Saved in:
3
Savannah Sand Gnats : macro strategies for using identity to increase attendance in Minor League Baseball
Lachowetz, Tony
;
Dees, Windy
;
Todd, Sam
;
Ryan, Elizabeth
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
4
,
pp. 222-227
Persistent link: https://www.econbiz.de/10003940624
Saved in:
4
Measuring the effectiveness of sponsorship of an elite intercollegiate football program
Dees, Windy
;
Bennett, Gregg
;
Villegas, Jorge
- In:
Sport marketing quarterly : preferred journal of the …
17
(
2008
)
2
,
pp. 79-89
Persistent link: https://www.econbiz.de/10003763457
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->