New media and technology use in corporate sport sponsorship : performing activational leverage from an exchange perspective
Windy Dees
| Year of publication: |
2011
|
|---|---|
| Authors: | Dees, Windy |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 10.2011, 3/4, p. 272-285
|
| Subject: | Unternehmen | Enterprise | Sponsoring | Sponsorship | Sport | Sports | Sportmarketing | Sports marketing | Social Web | Social web | Informationstechnik | Information technology | Austauschtheorie | Social exchange theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009514074