Deleersnyder, Barbara; Dekimpe, Marnik G.; Sarvary, Miklos - In: Quantitative Marketing and Economics 2 (2004) 4, pp. 347-383
Despite their obvious importance, not much marketing research focuses on how business-cycle fluctuations affect … industry. Using recent time-series developments, we introduce various measures to quantify the extent and nature of business … understanding of how consumers adjust their purchasing behavior across different phases of the business cycle, two other notable …