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~person:"Del Chiappa, Giacomo"
~person:"Petersen, J. Andrew"
~person:"Sesé, F. Javier"
~subject:"Customer acquisition"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"customer lifetime value"
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Customer acquisition
Relationship marketing
Customer value
15
Kundenwert
15
Beziehungsmarketing
14
Consumer behaviour
7
Customer satisfaction
7
Konsumentenverhalten
7
Kundenzufriedenheit
7
Dienstleistungsqualität
6
Service quality
6
Betriebliche Wertschöpfung
3
Customer profitability
3
Marketing management
3
Marketingmanagement
3
Measurement
3
Messung
3
Value creation
3
Ethiopia
2
Financial services
2
Finanzdienstleistung
2
Loyalty
2
Perceived value
2
Performance measurement
2
Performance-Messung
2
Profitability
2
Rentabilität
2
Satisfaction
2
Value dimensions
2
Viral marketing
2
Virales Marketing
2
customer profitability
2
Äthiopien
2
Allocation
1
Allokation
1
B-to-B-Marketing
1
Bank
1
Bankgeschäft
1
Banking services
1
Beschwerdemanagement
1
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1
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6
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Article
15
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Aufsatz in Zeitschrift
Article in journal
15
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1
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1
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English
14
German
1
Author
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Del Chiappa, Giacomo
Petersen, J. Andrew
Sesé, F. Javier
Kumar, V.
22
Ko, Eunju
8
Venkatesan, Rajkumar
8
Verhoef, Peter C.
8
Eggert, Andreas
7
Heinonen, Kristina
7
Madhani, Pankaj M.
7
Gallarza, Martina G.
6
Gil Saura, Irene
6
Kim, Kyung Hoon
6
Ahn, Jiseon
5
Bradlow, Eric T.
5
Frow, Pennie
5
Hollebeek, Linda D.
5
Leone, Robert P.
5
McColl-Kennedy, Janet R.
5
Neslin, Scott A.
5
Saarijärvi, Hannu
5
Schwepker, Charles H. <Jr.>
5
Wiesel, Thorsten
5
Albadvi, Amir
4
Fader, Peter
4
Haenlein, Michael
4
Itani, Omar S.
4
Kaplan, Andreas M.
4
Keränen, Joona
4
Kim, Sang Jin
4
Le Nguyen Hau
4
Ngo, Liem Viet
4
Payne, Adrian
4
Perdue, Richard R.
4
Pfeifer, Phillip E.
4
Reinartz, Werner J.
4
Rintamäki, Timo
4
Strandvik, Tore
4
Sweeney, Jillian C.
4
Weinstein, Art
4
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Journal of marketing
2
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of service management
1
Journal of service research
1
Journal of service research : JSR
1
The journal of services marketing
1
Universia business review : UBR
1
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ECONIS (ZBW)
15
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15
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date (oldest first)
1
Active and reactive value dimensions : a dynamic-based perspective in the hotel sector
Gallarza, Martina G.
;
Sánchez-Fernández, Raquel
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
7
,
pp. 1436-1473
Persistent link: https://www.econbiz.de/10013387412
Saved in:
2
Customer equity drivers, customer experience quality, and customer profitability in banking services : the moderating role of social influence
Gao, Lily
;
Melero-Polo, Iguácel
;
Sesé, F. Javier
- In:
Journal of service research
23
(
2020
)
2
,
pp. 174-193
Persistent link: https://www.econbiz.de/10012216517
Saved in:
3
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
4
Customer-firm interactions and the path to profitability : a chain-of-effects model
Cambra-Fierro, Jesús
;
Melero-Polo, Iguácel
;
Sesé, F. …
- In:
Journal of service research : JSR
21
(
2018
)
2
,
pp. 201-218
Persistent link: https://www.econbiz.de/10011855798
Saved in:
5
A multidimensional service-value scale based on Holbrook's typology of customer value : bridging the gap between the concept and its measurement
Gallarza, Martina G.
;
Arteaga, Francisco
;
Del Chiappa, …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 724-762
Persistent link: https://www.econbiz.de/10011731230
Saved in:
6
Intrinsic value dimensions and the value-satisfaction-loyalty chain : a causal model for services
Gallarza, Martina G.
;
Arteaga-Moreno, Francisco
;
Del …
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 165-185
Persistent link: https://www.econbiz.de/10011487022
Saved in:
7
"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús
;
Kamakura, Wagner A.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
Saved in:
8
Recasting the customer experience in today's omni-channel environment
Melero, Iguácel
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Universia business review : UBR
(
2016
)
50
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
Saved in:
9
Value dimensions in consumers' experience : combining the intra- and inter-variable approaches in the hospitality sector
Gallarza, Martina G.
;
Arteaga, Francisco
;
Del Chiappa, …
- In:
International journal of hospitality management
47
(
2015
),
pp. 140-150
Persistent link: https://www.econbiz.de/10011312536
Saved in:
10
Managing complaints to improve customer profitability
Cambra-Fierro, Jesus
;
Melero, Iguacel
;
Sesé, F. Javier
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10010500745
Saved in:
1
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