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~person:"Delacroix, Eva"
~person:"Mattila, Anna S."
~subject:"Werbewirkung"
~type_genre:"Article in journal"
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Search: subject:"Consumer behavior"
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Werbewirkung
Consumer behaviour
96
Konsumentenverhalten
96
Beziehungsmarketing
29
Relationship marketing
29
Customer satisfaction
24
Dienstleistungsqualität
24
Kundenzufriedenheit
24
Service quality
24
Beschwerdemanagement
17
Complaint management
17
Gastronomie
16
Restaurant industry
16
Corporate Social Responsibility
15
Corporate social responsibility
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Emotion
12
Hotel industry
11
Hotellerie
11
Experiment
10
Preismanagement
10
Pricing strategy
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Gender
7
Geschlecht
7
Viral marketing
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Virales Marketing
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Advertising effects
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Kundenbindungsprogramm
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USA
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United States
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Gastgewerbe
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Hospitality industry
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Internet marketing
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Online-Handel
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Article in journal
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Delacroix, Eva
Mattila, Anna S.
Pelsmacker, Patrick de
21
Gierl, Heribert
19
Dens, Nathalie
18
Septianto, Felix
18
Matthes, Jörg
11
Muehling, Darrel D.
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dodoo, Naa Amponsah
10
Eisend, Martin
10
Pauwels, Koen
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Choi, Yung Kyun
9
Dahlén, Micael
9
Hudders, Liselot
9
Naderer, Brigitte
9
Bellman, Steven
8
Evans, Nathaniel J.
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Reijmersdal, Eva A. van
8
Stafford, Marla Royne
8
Wen, Taylor Jing
8
Arora, Nilesh
7
Bae, Mikyeung
7
Bang Nguyen Viet
7
Boerman, Sophie C.
7
Chan, Kara
7
Chang, Chun-Tuan
7
Jeong, EunHa
7
Kareklas, Ioannis
7
Kim, Kacy K.
7
Phau, Ian
7
Sar, Sela
7
Smit, Edith G.
7
Sreejesh, S.
7
Teng, Lefa
7
Thaichon, Park
7
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International journal of hospitality management
3
European journal of marketing
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
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ECONIS (ZBW)
6
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1
The effects of message framing in CSR advertising on consumers' emotions, attitudes, and behavioral intentions
Stadlthanner, Katja Anna
;
Andreu, Luisa
;
Ribeiro, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
7
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013357136
Saved in:
2
Using mindsets to boost health : how construal level and goal pursuit shape health message effectiveness on cessation behaviors
Herter, Márcia Maurer
;
Borges, Adilson
;
Pinto, Diego Costa
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3197-3226
Persistent link: https://www.econbiz.de/10013457425
Saved in:
3
The impact of environmental messages on consumer responses to plant-based meat : does language style matter?
Ye, Tian
;
Mattila, Anna S.
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014227202
Saved in:
4
The effect of ad appeals and message framing on consumer responses to plant-based menu items
Ye, Tian
;
Mattila, Anna S.
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012547725
Saved in:
5
Airbnb : online targeted advertising, sense of power, and consumer decisions
Liu, Qing
;
Mattila, Anna S.
- In:
International journal of hospitality management
60
(
2017
),
pp. 33-41
Persistent link: https://www.econbiz.de/10011640224
Saved in:
6
Effects of message appeal and service type in CSR communication strategies
Andreu, Luisa
;
Casado-Díaz, Ana B.
;
Mattila, Anna S.
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1488-1495
Persistent link: https://www.econbiz.de/10011297912
Saved in:
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