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~person:"Delacroix, Eva"
~person:"Paul, Justin"
~subject:"Brand"
~subject:"Luxury goods"
~type_genre:"Article in journal"
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Brand
Luxury goods
Consumer behaviour
55
Konsumentenverhalten
55
Brand image
12
Brand management
12
Markenführung
12
Markenimage
12
Beziehungsmarketing
8
Einzelhandel
8
Markenartikel
8
Online retailing
8
Online-Handel
8
Relationship marketing
8
Retail trade
8
Bibliometrics
7
Bibliometrie
7
Customer satisfaction
7
Kundenzufriedenheit
7
Dienstleistungsqualität
6
Luxusgüter
6
Service quality
6
Environmental consciousness
5
Motivation
5
Umweltbewusstsein
5
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4
Emerging economies
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Innovationsakzeptanz
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Purchase intention
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Satisfaction
4
Schwellenländer
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Vertrauen
4
Viral marketing
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Virales Marketing
4
Consumer motivation
3
Internet marketing
3
Kaufmotiv
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Article
11
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Article in journal
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11
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English
11
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Delacroix, Eva
Paul, Justin
Phau, Ian
31
Ko, Eunju
24
Sarkar, Abhigyan
19
Valette-Florence, Pierre
19
Loureiro, Sandra Maria Correia
17
Han, Heesup
16
Jain, Sheetal
16
Shukla, Paurav
16
Christodoulides, George
15
Dawes, John
15
Diamantopoulos, Adamantios
14
Fetscherin, Marc
14
Guzman, Francisco
14
Hyun, Sunghyup Sean
14
Kapferer, Jean-Noël
14
Septianto, Felix
14
Wiedmann, Klaus-Peter
14
Bang, Nguyen
13
Japutra, Arnold
13
Sarkar, Juhi Gahlot
13
Johnson, Lester W.
12
Romaniuk, Jenni
12
Ekinci, Yuksel
11
Melewar, T. C.
11
Seo, Yuri
11
Veloutsou, Cleopatra
11
Ahn, Jiseon
10
Aiello, Gaetano
10
Gierl, Heribert
10
Guido, Gianluigi
10
Park, Jungkun
10
Sung, Billy
10
Amatulli, Cesare
9
Brandão, Amélia Maria Pinto da Cunha
9
Hwang, Jinsoo
9
Kaufmann, Hans Rüdiger
9
Keller, Kevin Lane
9
Khan, Imran
9
Kumar, Vikas
9
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Journal of retailing and consumer services
3
Business strategy and the environment
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International marketing review
1
Journal of business research : JBR
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Psychology & marketing
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ECONIS (ZBW)
11
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1
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
2
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
3
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
4
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
5
Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Saved in:
6
The role of brand experience, brand resonance and brand trust in luxury consumption
Husain, Rehan
;
Paul, Justin
;
Koles, Bernadett
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209656
Saved in:
7
Consumers' choice behavior : an interactive effect of expected eudaimonic well-being and green altruism
Mansoor, Mahnaz
;
Paul, Justin
- In:
Business strategy and the environment
31
(
2022
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10012815464
Saved in:
8
Examining guests' experience in luxury hotels : evidence from an emerging market
Shahid, Shadma
;
Paul, Justin
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1278-1306
Persistent link: https://www.econbiz.de/10013466526
Saved in:
9
Intrinsic motivation of luxury consumers in an emerging market
Shahid, Shadma
;
Paul, Justin
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581875
Saved in:
10
Do brands make consumers happy? : a masstige theory perspective
Kumar, Ajay
;
Paul, Justin
;
Starčević, Slađana
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012431586
Saved in:
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