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~person:"Demangeot, Catherine"
~subject:"Diversity Management"
~subject:"Management"
~type_genre:"Aufsatz in Zeitschrift"
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Diversity Management
Management
Cross-cultural relations
8
Interkulturelle Beziehungen
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Consumer behaviour
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Cultural identity
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Konsumentenverhalten
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Kulturelle Identität
5
Cross-cultural management
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Interkulturelles Management
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Multicultural society
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Multikulturelle Gesellschaft
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Institutional economics
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Demangeot, Catherine
Kraus, Sascha
2
Zander, Lena
2
Abdul, Waheed Kareem
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Akay, Alpaslan
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Journal of business research : JBR
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
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Marketer acculturation to diversity needs : the case of modest fashion across two multicultural contexts
Slater, Stephanie
;
Demangeot, Catherine
- In:
Journal of business research : JBR
134
(
2021
),
pp. 702-715
Persistent link: https://www.econbiz.de/10012643951
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2
Toward intercultural competency in multicultural marketplaces
Demangeot, Catherine
;
Adkins, Natalie Ross
;
Mueller, …
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
),
pp. 156-164
Persistent link: https://www.econbiz.de/10009774912
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