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~person:"Deng, Xiaoyan"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~subject:"Product management"
~subject:"Wahrnehmung"
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Konsumentenverhalten
Markenimage
Product management
Wahrnehmung
Consumer behaviour
4
Product design
4
Produktgestaltung
4
Packaging
2
Psychology of advertising
2
Verpackung
2
Werbepsychologie
2
Aesthetics
1
Brand image
1
Eating habit
1
Ernährungsverhalten
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Flavor heaviness
1
Food consumption
1
Fotografie
1
Holistic versus analytic processing
1
Information behaviour
1
Informationsverhalten
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Lebensmittelkonsum
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Marketing management
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Marketingmanagement
1
Perception
1
Photograph
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Product image location
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Visual-gustatory correspondence
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Ästhetik
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Deng, Xiaoyan
Herrmann, Andreas
13
Landwehr, Jan Rüdiger
8
Orth, Ulrich R.
8
Dahl, Darren W.
6
Chhajed, Dilip
5
Heitmann, Mark
5
Kumar, Minu
5
Moreau, C. Page
5
Spence, Charles
5
Townsend, Claudia
5
Wiedmann, Klaus-Peter
5
Albers, Sönke
4
Blonigen, Bruce A.
4
Dellaert, Benedict G. C.
4
Eppinger, Steven D.
4
Hagtvedt, Henrik
4
Knittel, Christopher R.
4
Kumar, Deepak S.
4
Purani, Keyoor
4
Schifferstein, Hendrik N. J.
4
Schreier, Martin
4
Soderbery, Anson
4
Ulrich, Karl T.
4
Wentzel, Daniel
4
Zhang, Dan
4
Bettels, Jannick
3
Chattopadhyay, Amitava
3
Chen, Haipeng
3
Chen, Steven
3
Chitturi, Ravindra
3
Foscht, Thomas
3
Gilal, Faheem Gul
3
Gilal, Rukhsana Gul
3
Guo, Liang
3
Herd, Kelly B.
3
Jiang, Zhenhui
3
Krishna, Aradhna
3
Landwehr, Jan R.
3
Luffarelli, Jonathan
3
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of retailing
1
Sensory marketing : research on the sensuality of products
1
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ECONIS (ZBW)
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1
A packaging visual-gustatory correspondence effect : using visual packaging design to influence flavor perception and healthy eating decisions
Togawa, Taku
;
Park, Jaewoo
;
Ishii, Hiroaki
;
Deng, Xiaoyan
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 204-218
Persistent link: https://www.econbiz.de/10012154092
Saved in:
2
Monochrome forests and colorful trees : the effect of black-and-white versus color imagery on construal level
Lee, Hyojin
;
Deng, Xiaoyan
;
Unnava, Hanumantha Rao
; …
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1015-1032
Persistent link: https://www.econbiz.de/10010473321
Saved in:
3
Effects on visual weight perceptions of product image locations on packaging
Kahn, Barbara E.
;
Deng, Xiaoyan
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 259-278)
.
2010
Persistent link: https://www.econbiz.de/10003933302
Saved in:
4
Consumer preferences for color combinations : an empirical analysis of similarity-based color relationships
Deng, Xiaoyan
;
Hui, Sam K.
;
Hutchinson, J. W.
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 476-484
Persistent link: https://www.econbiz.de/10008728820
Saved in:
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