Consumer preferences for color combinations : an empirical analysis of similarity-based color relationships
Year of publication: |
2010
|
---|---|
Authors: | Deng, Xiaoyan ; Hui, Sam K. ; Hutchinson, J. W. |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 20.2010, 4, p. 476-484
|
Subject: | Produktgestaltung | Product design | Ästhetik | Aesthetics | Konsumentenverhalten | Consumer behaviour |
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