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~person:"Dens, Nathalie"
~person:"Ghose, Anindya"
~subject:"Consumer behaviour"
~subject:"Mobile communications"
~subject:"Social Web"
~type_genre:"Article in journal"
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Consumer behaviour
Mobile communications
Social Web
Internet marketing
25
Online-Marketing
25
Konsumentenverhalten
16
Advertising effects
9
Werbewirkung
9
Advertising
8
Social web
8
Werbung
8
Online retailing
7
Online-Handel
7
Search engine
5
Suchmaschine
5
Viral marketing
5
Virales Marketing
5
E-commerce
4
Electronic Commerce
4
Mobile phone
4
Mobilkommunikation
4
Mobiltelefon
4
Bayes-Statistik
3
Bayesian inference
3
Brand management
3
Data Mining
3
Data mining
3
Internet
3
Markenführung
3
Mobile Business
3
Mobile Marketing
3
Mobile business
3
Mobile marketing
3
Online advertising
3
Online reviews
3
Personalization
3
Persuasion knowledge
3
Bibliometrics
2
Bibliometrie
2
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12
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20
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20
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Dens, Nathalie
Ghose, Anindya
Dwivedi, Yogesh Kumar
18
Law, Chun Hung Roberts
18
Rita, Paulo
15
Filieri, Raffaele
14
Harrigan, Paul
13
Bigné Alcañiz, J. Enrique
12
Ko, Eunju
12
Loureiro, Sandra Maria Correia
12
Grewal, Dhruv
11
Kumar, Vikas
11
Hollebeek, Linda D.
10
Hudders, Liselot
10
Kannan, P. K.
10
Karjaluoto, Heikki
10
Okumus, Fevzi
10
Pauwels, Koen
10
Reijmersdal, Eva A. van
10
Akram, Umair
9
Bilgihan, Anil
9
Fogel, Joshua
9
Michaelidou, Nina
9
Okazaki, Shintaro
9
Quach, Sara
9
Rahman, Zillur
9
Schweidel, David A.
9
Smith, Katherine Taken
9
Stephen, Andrew T.
9
Vrontis, Demetris
9
Wirtz, Bernd W.
9
Wu, Luorong
9
Kim, Woo Gon
8
Mattila, Anna S.
8
Milne, George R.
8
Moro, Sérgio
8
Noort, Guda van
8
Pelsmacker, Patrick de
8
Phua, Joe
8
Rana, Nripendra P.
8
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Information systems research : ISR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
International journal of advertising : the review of marketing communications
2
Electronic commerce research
1
International journal of electronic commerce : IJEC
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management information systems : JMIS
1
Journal of marketing research
1
Management information systems : mis quarterly
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
20
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20
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1
The effects of pressure and self-assurance nudges on product purchases and returns in online retailing : evidence from a randomized field experiment
Ghose, Anindya
;
Lee, Heeseung Andrew
;
Nam, Kihwan
;
Oh, …
- In:
Journal of marketing research
61
(
2024
)
3
,
pp. 517-535
Persistent link: https://www.econbiz.de/10014584395
Saved in:
2
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
3
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
4
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
5
Personalized advertisements with integration of names and photographs : an eye-tracking experiment
Pfiffelmann, Jean
;
Dens, Nathalie
;
Soulez, Sébastien
- In:
Journal of business research : JBR
111
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012237800
Saved in:
6
Trade-offs in online advertising : advertising effectiveness and annoyance dynamics across the purchase funnel
Todri, Vilma
;
Ghose, Anindya
;
Singh, Param Vir
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 102-125
Persistent link: https://www.econbiz.de/10012242426
Saved in:
7
Effectiveness of location-based advertising and the impact of interface design
Molitor, Dominik
;
Spann, Martin
;
Ghose, Anindya
; …
- In:
Journal of management information systems : JMIS
37
(
2020
)
2
,
pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
Saved in:
8
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
9
Modeling consumer footprints on search engines : an interplay with social media
Ghose, Anindya
;
Ipeirotis, Panagiotis G.
;
Li, Beibei
- In:
Management science : journal of the Institute for …
65
(
2019
)
3
,
pp. 1363-1385
Persistent link: https://www.econbiz.de/10012013817
Saved in:
10
The digital sin city : an empirical study of Craigslist’s impact on prostitution trends
Chan, Jason
;
Mojumder, Probal
;
Ghose, Anindya
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 219-238
Persistent link: https://www.econbiz.de/10012038221
Saved in:
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