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~person:"Desbordes, Michel"
~subject:"Ball game"
~subject:"Sponsoring"
~subject:"Sports economics"
~subject:"World"
~type_genre:"Aufsatz in Zeitschrift"
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2004-2009
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Desbordes, Michel
Jensen, Jonathan A.
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International journal of sports marketing & sponsorship
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International journal of sport management and marketing : IJSMM
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ECONIS (ZBW)
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1
Sport business in China : current state and prospect
Liu, Dongfeng
;
Zhang, James J.
;
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 2-10
Persistent link: https://www.econbiz.de/10011695186
Saved in:
2
Sport business in China
Zhang, James J.
(
ed.
);
Liu, Dongfeng
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011695462
Saved in:
3
Sponsors' CSR strategies in sport : a sensemaking approach of corporations established in France
Djaballah, Mathieu
;
Hautbois, Christopher
;
Desbordes, Michel
- In:
Sport management review
20
(
2017
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10011697691
Saved in:
4
Marketing in sport leagues : optimising the product design. Intra-championship competitive intensity in French football Ligue 1 and basketball Pro A
Scelles, Nicolas
;
Desbordes, Michel
;
Durand, Christophe
- In:
International journal of sport management and marketing …
9
(
2011
)
1/2
,
pp. 13-28
Persistent link: https://www.econbiz.de/10009232485
Saved in:
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