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~person:"Dessart, Laurence"
~subject:"Advertising"
~subject:"Social web"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
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Advertising
Social web
Brand management
6
Consumer behaviour
6
Konsumentenverhalten
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Markenführung
6
Social Web
6
Internet marketing
5
Online-Marketing
5
Consumer engagement
4
Social media
4
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3
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3
Narrative Methode
2
Narrative method
2
Storytelling
2
Brand
1
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1
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1
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1
Brand engagement
1
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Branding strategy
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Collective consumption practices
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Crossfit
1
Digital ecosystem
1
Intensity
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Markenartikel
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Markentreue
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Marketing
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Online brand community
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Dessart, Laurence
Loureiro, Sandra Maria Correia
14
Rita, Paulo
10
Ko, Eunju
9
Kunkel, Thilo
9
Dens, Nathalie
8
Gierl, Heribert
8
Hollebeek, Linda D.
8
Pelsmacker, Patrick de
8
Veloutsou, Cleopatra
8
Cova, Bernard
7
Filieri, Raffaele
7
Hajli, Nick
7
Melewar, T. C.
7
Taylor, Charles Raymond
7
Wallace, Elaine
7
Bernritter, Stefan F.
6
Dwivedi, Yogesh Kumar
6
Guzman, Francisco
6
Harrigan, Paul
6
Haverila, Kai
6
Hayes, Jameson L.
6
McLaughlin, Caitlin
6
Pauwels, Koen
6
Rahman, Zillur
6
Rosengren, Sara
6
Schivinski, Bruno
6
Septianto, Felix
6
Aslam, Wajeeha
5
Bang, Nguyen
5
Bilro, Ricardo Godinho
5
Buijzen, Moniek
5
Dahlén, Micael
5
Füller, Johann
5
Hudders, Liselot
5
Johnen, Marius
5
Kim, Eunice
5
Kohli, Chiranjeev
5
Kumar, Jitender
5
Kumar, Vikas
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Journal of business research : JBR
2
Journal of marketing management : MM
2
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
Intensity of collective consumption practices in brand communities : the case of crossfit
Dessart, Laurence
;
Bressolles, Grégory
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 227-244
Persistent link: https://www.econbiz.de/10014326916
Saved in:
2
Digital ecosystem and consumer engagement : a socio-technical perspective
Morgan-Thomas, Anna
;
Dessart, Laurence
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
121
(
2020
),
pp. 713-723
Persistent link: https://www.econbiz.de/10012417389
Saved in:
3
Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
Saved in:
4
How stories generate consumer engagement : an exploratory study
Dessart, Laurence
;
Pitardi, Valentina
- In:
Journal of business research : JBR
104
(
2019
),
pp. 183-195
Persistent link: https://www.econbiz.de/10012104955
Saved in:
5
Social media engagement : a model of antecedents and relational outcomes
Dessart, Laurence
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011709133
Saved in:
6
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
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