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~person:"Dessart, Laurence"
~subject:"Luxury goods"
~subject:"Social Web"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Luxury goods
Social Web
Social web
Brand management
6
Markenführung
6
Consumer behaviour
5
Konsumentenverhalten
5
Consumer engagement
4
Internet marketing
4
Online-Marketing
4
Social media
3
Beziehungsmarketing
2
Narrative Methode
2
Narrative method
2
Relationship marketing
2
Storytelling
2
Brand
1
Brand communities
1
Brand community
1
Brand content
1
Brand engagement
1
Branding strategy
1
Collective consumption practices
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Crossfit
1
Digital ecosystem
1
Intensity
1
Markenartikel
1
Marketing
1
Nachhaltige Entwicklung
1
Nachhaltigkeit
1
Online brand community
1
Practice
1
Practices
1
Social network
1
Socio-technical
1
Sociomateriality
1
Soziales Netzwerk
1
Stakeholder
1
Stakeholder input
1
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Aufsatz in Zeitschrift
Working Paper
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5
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English
5
Author
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Dessart, Laurence
Ko, Eunju
17
Phau, Ian
17
Loureiro, Sandra Maria Correia
15
Rita, Paulo
9
Valette-Florence, Pierre
9
Veloutsou, Cleopatra
9
Christodoulides, George
8
Hollebeek, Linda D.
8
Kapferer, Jean-Noël
8
Kunkel, Thilo
8
Seo, Yuri
8
Wiedmann, Klaus-Peter
8
Atwal, Glyn
7
Bang, Nguyen
7
Cova, Bernard
7
Guzman, Francisco
7
Hajli, Nick
7
Melewar, T. C.
7
Nagasawa, Shin'ya
7
Pitt, Leyland F.
7
Septianto, Felix
7
Dion, Delphine
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
Kumar, Jitender
6
McLaughlin, Caitlin
6
Michaelidou, Nina
6
Park, Jungkun
6
Rather, Raouf Ahmad
6
Shimul, Anwar Sadat
6
Shukla, Paurav
6
Bilro, Ricardo Godinho
5
Harrigan, Paul
5
Heine, Klaus
5
Hennigs, Nadine
5
Husain, Rehan
5
Hyun, Sunghyup Sean
5
Kang, Juhee
5
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Published in...
All
Journal of business research : JBR
2
Journal of marketing management : MM
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
5
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1
Intensity of collective consumption practices in brand communities : the case of crossfit
Dessart, Laurence
;
Bressolles, Grégory
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 227-244
Persistent link: https://www.econbiz.de/10014326916
Saved in:
2
Digital ecosystem and consumer engagement : a socio-technical perspective
Morgan-Thomas, Anna
;
Dessart, Laurence
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
121
(
2020
),
pp. 713-723
Persistent link: https://www.econbiz.de/10012417389
Saved in:
3
How stories generate consumer engagement : an exploratory study
Dessart, Laurence
;
Pitardi, Valentina
- In:
Journal of business research : JBR
104
(
2019
),
pp. 183-195
Persistent link: https://www.econbiz.de/10012104955
Saved in:
4
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
5
Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
Saved in:
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