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~person:"Dev, Chekitan S."
~subject:"Services marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Services marketing
Brand management
3
Dienstleistungsmarketing
3
Dienstleistungsqualität
3
Markenführung
3
Service quality
3
Beziehungsmarketing
2
Brand growth
2
Dienstleistung
2
Dienstleistungssektor
2
Dynamic multivariate panel model
2
Relationship marketing
2
Service branding
2
Service industry
2
Service personalization
2
Service qdrauality
2
Service relationship
2
Services
2
Hotel industry
1
Hotellerie
1
Return on Investment
1
Return on investment
1
brand standards
1
financial impact
1
hotel management
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return on investment
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service amenities
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service marketing
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Aufsatz in Zeitschrift
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Dev, Chekitan S.
Bruhn, Manfred
20
Meffert, Heribert
17
Grönroos, Christian
13
Lusch, Robert F.
9
Vargo, Stephen L.
9
Hadwich, Karsten
7
Bitner, Mary Jo
6
Kleinaltenkamp, Michael
6
Zeithaml, Valarie A.
6
Gremler, Dwayne D.
5
Moser, H. R.
5
Edvardsson, Bo
4
Huang, Ming-Hui
4
Magnini, Vincent P.
4
Oyewole, Philemon
4
Woratschek, Herbert
4
Akaka, Melissa Archpru
3
Bateson, John E. G.
3
Berry, Leonard L.
3
Boukis, Achilleas
3
Clow, Kenneth E.
3
Fisk, Raymond P.
3
Grove, Stephen J.
3
Gummesson, Evert
3
Gustafsson, Anders
3
Harrington, Robert J.
3
Harris, Lloyd C.
3
Hoffman, K. Douglas
3
Khan, Kalim
3
Kowalkowski, Christian
3
Martin, Charles L.
3
McColl-Kennedy, Janet R.
3
Müller, Wolfgang
3
Ndubisi, Nelson Oly
3
Panwar, Tapish
3
Prentice, Catherine
3
Roy, Sanjit
3
Russell-Bennett, Rebekah
3
Rust, Roland T.
3
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing research : JMR
1
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ECONIS (ZBW)
3
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1
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288666
Saved in:
2
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288668
Saved in:
3
Return on service amenities
Hamilton, Rebecca W.
;
Rust, Roland T.
;
Wedel, Michel
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 96-110
Persistent link: https://www.econbiz.de/10011650436
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