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~person:"Di Benedetto, C. Anthony"
~person:"Götz, Klaus"
~person:"Männel, Wolfgang"
~person:"Pepels, Werner"
~source:"econis"
~subject:"Aufsatzsammlung"
~subject:"Business-to-business marketing"
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Aufsatzsammlung
Business-to-business marketing
Theorie
83
Theory
83
Marketingmanagement
65
Marketing management
63
Deutschland
49
Germany
49
Controlling
46
Marketing
45
Produktentwicklung
35
New product development
34
Management control
32
Innovation
30
Innovationsmanagement
30
Innovation management
29
B-to-B-Marketing
24
Produktmanagement
24
Kostenrechnung
23
Lieferantenmanagement
22
Product management
22
Supplier relationship management
22
Strategisches Management
20
Betriebswirtschaftslehre
17
Business economics
17
Management
17
Cost accounting
16
Kommunikation
16
Physical distribution
16
Vertrieb
16
Beziehungsmarketing
13
Kostenmanagement
13
Relationship marketing
13
Unternehmen
12
Bibliometrics
11
Bibliometrie
11
Customer service
11
Kundenservice
11
Strategic management
11
Advertising
10
Brand management
10
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Article
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4
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12
Aufsatz in Zeitschrift
12
Aufsatz im Buch
8
Book section
8
Collection of articles of several authors
3
Sammelwerk
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2
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2
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German
12
English
12
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Di Benedetto, C. Anthony
Götz, Klaus
Männel, Wolfgang
Pepels, Werner
Kleinaltenkamp, Michael
37
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Johnston, Wesley J.
18
Homburg, Christian
17
Lindgreen, Adam
17
Kowalkowski, Christian
16
Backhaus, Klaus
15
Sharma, Arun
14
Ulaga, Wolfgang
14
Geiger, Ingmar
13
Keränen, Joona
13
Baumgarth, Carsten
12
Cova, Bernard
12
Hofmaier, Richard
12
Terho, Harri
12
Agnihotri, Raj
11
Jacob, Frank
11
Rangarajan, Deva
11
Grewal, Rajdeep
10
Kumar, V.
10
Lilien, Gary L.
10
Plinke, Wulff
10
Schmitz, Christian
10
Snehota, Ivan
10
Sridhar, Shrihari
10
Brennan, Ross
9
Christodoulides, George
9
Corsaro, Daniela
9
Ehret, Michael
9
La Rocca, Antonella
9
Mora Cortez, Roberto
9
Sharma, Piyush
9
Voeth, Markus
9
Casidy, Riza
8
Eggert, Andreas
8
Hinterhuber, Andreas
8
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
11
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Praktische Betriebswirtschaft
1
Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
22
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1
Patterns of
knowledge
outflow from Industrial Marketing
Management
to major marketing and specialized journals (1999-2013) : a citation analysis
Di Benedetto, C. Anthony
;
Sarin, Shikhar
;
Belkhouja, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 13-17
Persistent link: https://www.econbiz.de/10011822275
Saved in:
2
Editorial: best business-to-business marketing
management
Ph.D. thesis 2023
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. A3
Persistent link: https://www.econbiz.de/10014433579
Saved in:
3
Editorial: introducing interdisciplinary research in Industrial Marketing
Management
Markovic, Stefan
;
Jaakkola, Elina
;
Lindgreen, Adam
;
Di …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. A1-A3
Persistent link: https://www.econbiz.de/10012501889
Saved in:
4
Editorial: qualitative research in business marketing
management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
5
Citation classics from Industrial marketing
management
: celebrating forty-seven years of publications on business-to-business marketing
management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
Saved in:
6
The emergence of industrial marketing
management
as the leading academic journal in business-to-business marketing
Di Benedetto, C. Anthony
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 5-12
Persistent link: https://www.econbiz.de/10011822267
Saved in:
7
Commentaries on the citation classics in Industrial Marketing
Management
Di Benedetto, C. Anthony
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012064148
Saved in:
8
The future of Industrial Marketing
Management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
67
(
2017
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822001
Saved in:
9
B2B-Handbuch Operations
Management
: Industriegüter erfolgreich vermarkten
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
Saved in:
10
B2B-Handbuch General
Management
: Unternehmen marktorientiert steuern
Pepels, Werner
(
contributor
);
Birker, Klaus
(
contributor
)
-
2008
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003772650
Saved in:
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