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~person:"Di Benedetto, C. Anthony"
~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~subject:"Business-to-business marketing"
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Business-to-business marketing
Marketing theory
78
Marketingtheorie
78
Marketing
72
Marktforschung
69
Marketingmanagement
66
Marketing management
65
Market research
62
Beziehungsmarketing
38
Relationship marketing
38
Consumer behaviour
35
Konsumentenverhalten
35
Theorie
30
Theory
30
Lieferantenmanagement
26
Supplier relationship management
26
B-to-B-Marketing
25
Internationales Marketing
22
International marketing
21
USA
20
United States
20
Innovation
15
Bibliometrics
11
Bibliometrie
11
Marketingforschung
11
Brand management
10
Markenführung
10
Naresh K. Malhotra
9
Emerging economies
8
Schwellenländer
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Conjoint analysis
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7
Paul E. Green
7
Scientific method
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Wissenschaftliche Methode
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Corporate Social Responsibility
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Corporate social responsibility
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Di Benedetto, C. Anthony
Malhotra, Naresh K.
Sheth, Jagdish N.
Kleinaltenkamp, Michael
49
Backhaus, Klaus
35
Johnston, Wesley J.
22
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Homburg, Christian
18
Lindgreen, Adam
18
Geiger, Ingmar
17
Kowalkowski, Christian
17
Voeth, Markus
17
Sharma, Arun
16
Baumgarth, Carsten
15
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Jacob, Frank
14
Keränen, Joona
14
Lilien, Gary L.
14
Grewal, Rajdeep
13
Hofmaier, Richard
13
Weiber, Rolf
13
Cova, Bernard
12
Schmitz, Christian
12
Terho, Harri
12
Agnihotri, Raj
11
Brennan, Ross
11
Kumar, V.
11
Pepels, Werner
11
Plinke, Wulff
11
Rangarajan, Deva
11
Ahearne, Michael
10
Ehret, Michael
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Snehota, Ivan
10
Sridhar, Shrihari
10
Woodside, Arch G.
10
Christodoulides, George
9
Corsaro, Daniela
9
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Industrial marketing management : the international journal for industrial and high-tech firms
14
Legends in marketing
4
Journal of business-to-business marketing
3
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Psychology & marketing
1
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ECONIS (ZBW)
25
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21
Commentary on "The essence of business
marketing
theory, research and tactics : contributions by the Journal of Business-to-Business
Marketing
," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
Saved in:
22
Organizational buyer behavior
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969790
Saved in:
23
The impact of industry environment on early market entry decisions by B2B managers in the US and Japan
Calantone, Roger J.
;
Di Benedetto, C. Anthony
;
Song, Michael
- In:
Industrial marketing management : the international …
39
(
2010
)
5
,
pp. 832-843
Persistent link: https://www.econbiz.de/10008737501
Saved in:
24
Commentary: relative presence of business-to-business research in the
marketing
literature : the demand-oriented path forward
Malhotra, Naresh K.
;
Uslay, Can
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
Saved in:
25
Why integrating purchasing with
marketing
is both inevitable and beneficial
Sheth, Jagdish N.
;
Sharma, Arun
;
Iyer, Gopalkrishnan R.
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 865-871
Persistent link: https://www.econbiz.de/10003924770
Saved in:
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