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~person:"Diamantopoulos, Adamantios"
~person:"Ekinci, Yuksel"
~person:"Japutra, Arnold"
~subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Markenimage
Brand management
52
Markenführung
52
Brand image
45
Consumer behaviour
42
Konsumentenverhalten
42
Brand
31
Markenartikel
31
Beziehungsmarketing
14
Relationship marketing
14
International marketing
13
Internationales Marketing
13
Designation of origin
8
Herkunftsbezeichnung
8
Advertising effects
5
Werbewirkung
5
Brand loyalty
4
Customer satisfaction
4
Destination management
4
Destinationsmanagement
4
Kundenzufriedenheit
4
Personality psychology
4
Persönlichkeitspsychologie
4
Tourism marketing
4
Tourismusmarketing
4
Brand attachment
3
Brand personality
3
Confidence
3
Global brands
3
Perceived brand globalness
3
Rules of origin
3
Ursprungsregeln
3
Vertrauen
3
brand loyalty
3
Advertising
2
Brand anxiety
2
Brand identification
2
Branding
2
Consumer-brand identification
2
Decision under uncertainty
2
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Undetermined
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Article
45
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Aufsatz in Zeitschrift
Working Paper
Article in journal
45
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English
45
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Diamantopoulos, Adamantios
Ekinci, Yuksel
Japutra, Arnold
Burmann, Christoph
28
Melewar, T. C.
26
Loureiro, Sandra Maria Correia
24
Bang, Nguyen
22
Guzman, Francisco
21
Phau, Ian
19
Foroudi, Pantea
18
Sarkar, Abhigyan
17
Han, Heesup
15
Khan, Imran
15
Gupta, Suraksha
14
Keller, Kevin Lane
14
Rahman, Zillur
14
Christodoulides, George
13
King, Ceridwyn
13
Kumar, Vikas
13
Sarkar, Juhi Gahlot
13
Veloutsou, Cleopatra
13
De Chernatony, Leslie
12
Fetscherin, Marc
12
Sreejesh, S.
12
Grohmann, Bianca
11
Merrilees, Bill
11
Park, Jungkun
11
Paul, Justin
11
Romaniuk, Jenni
11
Šerić, Maja
11
Baumgarth, Carsten
10
Giraldi, Janaina de Moura Engracia
10
Johnson, Lester W.
10
Kaufmann, Hans Rüdiger
10
Kunkel, Thilo
10
Pelsmacker, Patrick de
10
Pitt, Leyland F.
10
Swoboda, Bernhard
10
Valette-Florence, Pierre
10
Augusto, Mário Gomes
9
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Journal of business research : JBR
12
Journal of international marketing
5
Journal of retailing and consumer services
4
Journal of strategic marketing
3
International marketing review
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
British journal of management
1
European journal of marketing
1
European journal of marketing : EJM
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of hospitality marketing & management
1
Journal of retailing
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
45
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1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
3
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
4
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
5
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
6
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
7
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
Septianto, Felix
;
Japutra, Arnold
;
Putra, Pragea Geldoffy
; …
- In:
International marketing review
40
(
2023
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10014266945
Saved in:
8
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
9
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
10
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
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