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~person:"Diamantopoulos, Adamantios"
~person:"Gierl, Heribert"
~person:"Japutra, Arnold"
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Brand image
69
Markenimage
69
Consumer behaviour
58
Konsumentenverhalten
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Brand management
46
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46
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32
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32
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16
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15
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Diamantopoulos, Adamantios
Gierl, Heribert
Japutra, Arnold
Heckman, James J.
81
Burmann, Christoph
71
Caliendo, Marco
67
Cobb-Clark, Deborah A.
54
Schildberg-Hörisch, Hannah
45
Kets de Vries, Manfred F. R.
44
Schurer, Stefanie
42
Falk, Armin
39
Kritikos, Alexander
39
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36
Borghans, Lex
35
Melewar, T. C.
35
Phau, Ian
34
Rustichini, Aldo
34
Kosse, Fabian
33
Loureiro, Sandra Maria Correia
33
Obschonka, Martin
33
Esch, Franz-Rudolf
32
Furnham, Adrian
32
Holst, Elke
32
Keller, Kevin Lane
32
Anger, Silke
29
Deckers, Thomas
28
Mendolia, Silvia
27
Walker, Ian
27
Bang, Nguyen
26
Fossen, Frank M.
26
Fritsch, Michael
26
Huber, Frank
26
Foroudi, Pantea
25
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25
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25
Sharma, Smriti
25
Sattler, Henrik
24
Siddiqui, Danish Ahmed
24
Specht, Jule
24
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24
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Journal of business research : JBR
18
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7
Marketing : ZFP ; journal of research and management
6
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
3
International marketing review
3
Journal of retailing and consumer services
3
Journal of strategic marketing
3
Bridging the gap between advertising academia and practice
2
Finanz-Betrieb : FB ; Zeitschrift für Unternehmensfinanzierung und Finanzmanagement
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
British journal of management
1
Challenges in an age of dis-engagement
1
Der Markt : international journal of marketing
1
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1
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Handelsforschung
1
International journal of market research
1
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Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of marketing for higher education
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Journal of the Academy of Marketing Science
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Management international review : mir ; journal of international business
1
Marketing intelligence & planning
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
The journal of product & brand management
1
The marketing review
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
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ECONIS (ZBW)
73
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1
The role of personal values and
personality
traits on intention to recommend a destination
Japutra, Arnold
;
Loureiro, Sandra Maria Correia
;
Wang, …
- In:
Tourism analysis : an interdisciplinary tourism & …
26
(
2021
)
4
,
pp. 349-361
Persistent link: https://www.econbiz.de/10012745322
Saved in:
2
The influence of self-congruence and relationship quality on student educational involvement
Japutra, Arnold
;
Wang, Shasha
;
Li, Ting
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 40-57
Persistent link: https://www.econbiz.de/10014286212
Saved in:
3
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
4
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
5
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
6
Self-congruence, brand attachment and compulsive buying
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 456-463
Persistent link: https://www.econbiz.de/10012023685
Saved in:
7
Responsible and active brand
personality
: on the relationships with brand experience and key relationship constructs
Japutra, Arnold
;
Molinillo, Sebastian
- In:
Journal of business research : JBR
99
(
2019
),
pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
Saved in:
8
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
9
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
Septianto, Felix
;
Japutra, Arnold
;
Putra, Pragea Geldoffy
; …
- In:
International marketing review
40
(
2023
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10014266945
Saved in:
10
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
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