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~person:"Diamantopoulos, Adamantios"
~person:"Japutra, Arnold"
~person:"Johnson, Lester W."
~subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Markenimage
Brand management
58
Markenführung
58
Brand image
49
Consumer behaviour
48
Konsumentenverhalten
48
Brand
33
Markenartikel
33
Beziehungsmarketing
18
Relationship marketing
18
International marketing
13
Internationales Marketing
13
Customer satisfaction
8
Designation of origin
8
Herkunftsbezeichnung
8
Kundenzufriedenheit
8
Advertising effects
7
Werbewirkung
7
Brand loyalty
5
Confidence
4
Personality psychology
4
Persönlichkeitspsychologie
4
Vertrauen
4
brand equity
4
Advertising
3
Brand attachment
3
Brand trust
3
Branding
3
Customer integration
3
Destination management
3
Destinationsmanagement
3
Global brands
3
Innovation
3
Internet marketing
3
Kundenintegration
3
Markentreue
3
Online-Marketing
3
Perceived brand globalness
3
Rules of origin
3
Tourism marketing
3
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38
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1
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Article
49
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Aufsatz in Zeitschrift
Working Paper
Article in journal
49
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English
49
Author
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Diamantopoulos, Adamantios
Japutra, Arnold
Johnson, Lester W.
Burmann, Christoph
28
Melewar, T. C.
26
Loureiro, Sandra Maria Correia
24
Bang, Nguyen
22
Guzman, Francisco
21
Phau, Ian
19
Foroudi, Pantea
18
Sarkar, Abhigyan
17
Ekinci, Yuksel
15
Han, Heesup
15
Khan, Imran
15
Gupta, Suraksha
14
Keller, Kevin Lane
14
Rahman, Zillur
14
Christodoulides, George
13
King, Ceridwyn
13
Kumar, Vikas
13
Sarkar, Juhi Gahlot
13
Veloutsou, Cleopatra
13
De Chernatony, Leslie
12
Fetscherin, Marc
12
Sreejesh, S.
12
Grohmann, Bianca
11
Merrilees, Bill
11
Park, Jungkun
11
Paul, Justin
11
Romaniuk, Jenni
11
Šerić, Maja
11
Baumgarth, Carsten
10
Giraldi, Janaina de Moura Engracia
10
Kaufmann, Hans Rüdiger
10
Kunkel, Thilo
10
Pelsmacker, Patrick de
10
Pitt, Leyland F.
10
Swoboda, Bernhard
10
Valette-Florence, Pierre
10
Augusto, Mário Gomes
9
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Journal of business research : JBR
11
Journal of international marketing
5
The journal of brand management : an international journal
5
Journal of retailing and consumer services
4
Journal of strategic marketing
4
International marketing review
2
The journal of product & brand management
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
British journal of management
1
European journal of marketing
1
European journal of marketing : EJM
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing management : MM
1
Journal of retailing
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
49
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1
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
2
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
3
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
4
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
Septianto, Felix
;
Japutra, Arnold
;
Putra, Pragea Geldoffy
; …
- In:
International marketing review
40
(
2023
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10014266945
Saved in:
5
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
6
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
7
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
8
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
9
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
10
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
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