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~person:"Diamantopoulos, Adamantios"
~person:"Japutra, Arnold"
~subject:"Brand attachment"
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Brand attachment
Brand image
47
Markenimage
47
Consumer behaviour
45
Konsumentenverhalten
45
Brand management
39
Markenführung
39
Brand
26
Markenartikel
26
Beziehungsmarketing
14
Designation of origin
14
Herkunftsbezeichnung
14
Relationship marketing
14
International marketing
11
Internationales Marketing
11
Personality psychology
8
Persönlichkeitspsychologie
8
Customer satisfaction
5
Kundenzufriedenheit
5
Advertising effects
4
Werbewirkung
4
Brand loyalty
3
Confidence
3
Consumer-brand identification
3
Destination management
3
Destinationsmanagement
3
Global brands
3
Perceived brand globalness
3
Rules of origin
3
Satisfaction
3
Tourism marketing
3
Tourismusmarketing
3
Ursprungsregeln
3
Vertrauen
3
Bibliometrics
2
Bibliometrie
2
Brand anxiety
2
Brand personality
2
Branding
2
Consumer-brand relationships
2
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Diamantopoulos, Adamantios
Japutra, Arnold
Shimul, Anwar Sadat
3
Ekinci, Yuksel
2
Hwang, Jinsoo
2
Kim, Jinkyung Jenny
2
MacInnis, Deborah J.
2
Prentice, Catherine
2
Simkin, Lyndon
2
Abdullah, Areej A.
1
Ahuvia, Aaron
1
Aiello, Gaetano
1
Al Shebil, Saleh
1
Ammari, Nedra Bahri
1
Andreini, Daniela
1
Andrews, Lynda
1
Ayres, Adriano
1
Bagozzi, Richard P.
1
Bai, Billy
1
Baloglu, Seyhmus
1
Banerjee, Shubhomoy
1
Barreda, Albert
1
Batra, Rajeev
1
Baumgarth, Carsten
1
Beeler, Lisa
1
Ben Khelil, Haykel
1
Bergamschi, Mara
1
Bilgihan, Anil
1
Birgelen, Marcel van
1
Bishop, Melissa
1
Busser, James A.
1
Cai, Jingxuan
1
Cai, Yuanyuan
1
Champniss, Guy
1
Chan, Eugene Y.
1
Chan, Priscilla
1
Cheah, Isaac
1
Chen, Chieh-Fan
1
Chen, Fei-Lung
1
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European journal of marketing
1
Journal of business research : JBR
1
Journal of strategic marketing
1
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ECONIS (ZBW)
3
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Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
2
Self-congruence, brand attachment and compulsive buying
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 456-463
Persistent link: https://www.econbiz.de/10012023685
Saved in:
3
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
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