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~person:"Diamantopoulos, Adamantios"
~person:"Japutra, Arnold"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Brand management
46
Markenführung
46
Brand image
39
Markenimage
39
Consumer behaviour
37
Konsumentenverhalten
37
Brand
26
Markenartikel
26
International marketing
13
Internationales Marketing
13
Beziehungsmarketing
12
Relationship marketing
12
Designation of origin
8
Herkunftsbezeichnung
8
Advertising effects
4
Customer satisfaction
4
Kundenzufriedenheit
4
Personality psychology
4
Persönlichkeitspsychologie
4
Werbewirkung
4
Brand attachment
3
Brand loyalty
3
Confidence
3
Destination management
3
Destinationsmanagement
3
Global brands
3
Perceived brand globalness
3
Rules of origin
3
Tourism marketing
3
Tourismusmarketing
3
Ursprungsregeln
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Vertrauen
3
Advertising
2
Brand anxiety
2
Brand personality
2
Branding
2
Consumer-brand identification
2
Decision under uncertainty
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Entscheidung unter Unsicherheit
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Diamantopoulos, Adamantios
Japutra, Arnold
Esch, Franz-Rudolf
86
Burmann, Christoph
75
Melewar, T. C.
68
Baumgarth, Carsten
56
Balmer, John M. T.
42
Keller, Kevin Lane
40
Merrilees, Bill
40
Bang, Nguyen
39
Loureiro, Sandra Maria Correia
38
Tomczak, Torsten
34
Phau, Ian
33
Bruhn, Manfred
29
Foroudi, Pantea
29
Gupta, Suraksha
29
De Chernatony, Leslie
28
Guzman, Francisco
28
Christodoulides, George
27
Bauer, Hans H.
26
Ko, Eunju
26
Veloutsou, Cleopatra
25
Han, Heesup
24
King, Ceridwyn
24
Romaniuk, Jenni
23
Sarkar, Abhigyan
23
Vrontis, Demetris
23
Iglesias, Oriol
22
Khan, Imran
22
Pelsmacker, Patrick de
22
Dens, Nathalie
21
Fournier, Susan
21
Kernstock, Joachim
21
Meffert, Heribert
21
Pitt, Leyland F.
21
Rahman, Zillur
21
Swoboda, Bernhard
21
Abratt, Russell
20
Brexendorf, Tim Oliver
20
Herrmann, Andreas
20
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Journal of business research : JBR
11
Journal of international marketing
6
International marketing review
3
Journal of retailing and consumer services
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
British journal of management
1
ERIM report series research in management
1
European journal of marketing
1
European journal of marketing : EJM
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing
1
Journal of service research : JSR
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
1
The journal of product & brand management
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The marketing review
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
46
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46
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1
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
2
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
3
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
4
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
Septianto, Felix
;
Japutra, Arnold
;
Putra, Pragea Geldoffy
; …
- In:
International marketing review
40
(
2023
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10014266945
Saved in:
5
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
6
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
7
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
8
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
9
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
10
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
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