//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Diamantopoulos, Adamantios"
~person:"Sarkar, Abhigyan"
~subject:"Brand image"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"consumer research"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Consumer behaviour
72
Konsumentenverhalten
72
Markenimage
43
Brand management
42
Markenführung
42
Brand
33
Markenartikel
33
Designation of origin
19
Herkunftsbezeichnung
19
Emotion
16
Beziehungsmarketing
14
Relationship marketing
14
International marketing
12
Internationales Marketing
12
Advertising effects
7
Werbewirkung
7
India
5
Indien
5
Jugendliche
5
Youth
5
Customer satisfaction
4
Dienstleistungsqualität
4
Kundenzufriedenheit
4
Personality psychology
4
Persönlichkeitspsychologie
4
Service quality
4
Consumer-brand identification
3
Decision under uncertainty
3
Entscheidung unter Unsicherheit
3
Global brands
3
Measurement
3
Messung
3
Perceived brand globalness
3
Perception
3
Rules of origin
3
Structural equation model
3
Strukturgleichungsmodell
3
Ursprungsregeln
3
Wahrnehmung
3
more ...
less ...
Online availability
All
Undetermined
29
Free
1
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
43
Aufsatz in Zeitschrift
43
Language
All
English
43
Author
All
Diamantopoulos, Adamantios
Sarkar, Abhigyan
Loureiro, Sandra Maria Correia
26
Phau, Ian
24
Han, Heesup
19
Bang, Nguyen
18
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Ekinci, Yuksel
14
Sreejesh, S.
14
Hollebeek, Linda D.
13
Sarkar, Juhi Gahlot
13
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Gierl, Heribert
12
Paul, Justin
12
Das, Gopal
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Keller, Kevin Lane
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
Valette-Florence, Pierre
11
Eisingerich, Andreas B
10
Jang, Soocheong
10
Ko, Eunju
10
Liu, Chih-Hsing
10
Zúñiga, Miguel Ángel
10
Ahn, Jiseon
9
Augusto, Mário Gomes
9
Balabanis, George
9
Bang Nguyen Viet
9
Batra, Rajeev
9
Casidy, Riza
9
Dens, Nathalie
9
Dwivedi, Abhishek
9
Gil Saura, Irene
9
He, Jiaxun
9
more ...
less ...
Published in...
All
Journal of business research : JBR
12
Journal of international marketing
6
Asia Pacific journal of marketing and logistics
2
International marketing review
2
Qualitative market research : an international journal
2
The journal of product & brand management
2
The marketing review
2
Young consumers : insight and ideas for responsible marketers
2
British journal of management
1
European journal of marketing
1
European journal of marketing : EJM
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Journal of the Academy of Marketing Science
1
Management international review : mir ; journal of international business
1
Marketing intelligence & planning
1
Society and business review
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
43
Showing
1
-
10
of
43
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
2
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
3
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
4
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
5
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
6
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
7
Do brand warmth and brand competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
Saved in:
8
You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
9
Are consumers' minds or hearts guiding country of origin effects? : conditioning roles of need for cognition and need for affect
Diamantopoulos, Adamantios
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 487-495
Persistent link: https://www.econbiz.de/10012175455
Saved in:
10
Modeling the role of consumer xenocentrism in impacting preferences for domestic and foreign brands : a mediation analysis
Diamantopoulos, Adamantios
;
Davydova, Olga
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 587-596
Persistent link: https://www.econbiz.de/10012105199
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->