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~person:"Diamantopoulos, Adamantios"
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Diamantopoulos, Adamantios
Sattler, Henrik
35
Keller, Kevin Lane
33
De Chernatony, Leslie
32
Bruhn, Manfred
28
Burmann, Christoph
27
Esch, Franz-Rudolf
27
Fournier, Susan
27
Dawes, John
24
Phau, Ian
24
Baumgarth, Carsten
23
Huber, Frank
23
Meffert, Heribert
19
Sarkar, Abhigyan
19
Hildebrandt, Lutz
18
Hruschka, Harald
18
Fetscherin, Marc
17
Franses, Philip Hans
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Ahlert, Dieter
16
Bauer, Hans H.
16
Bronnenberg, Bart J.
16
Ko, Eunju
16
Dubé, Jean-Pierre
15
Kapferer, Jean-Noël
15
King, Stephen
15
Sharp, Byron
15
Steenkamp, Jan-Benedict E. M.
15
Chintagunta, Pradeep K.
14
Khan, Imran
14
Olbrich, Rainer
14
Sarkar, Juhi Gahlot
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Bang, Nguyen
13
Guzman, Francisco
13
Japutra, Arnold
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Loureiro, Sandra Maria Correia
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Aaker, David A.
12
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Journal of international marketing
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ECONIS (ZBW)
15
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1
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
2
Do brand warmth and brand competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
Saved in:
3
Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global brand halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
4
The relational value of perceived brand globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
5
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
6
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
7
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
8
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
9
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
10
How are brand names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
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