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~person:"Diehl, Sandra"
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Werbung
23
Advertising effects
21
Werbewirkung
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Consumer behaviour
12
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12
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10
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English
30
German
4
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Diehl, Sandra
Pelsmacker, Patrick de
70
Kreutzer, Ralf T.
69
Eisend, Martin
65
Kaiser, Harry M.
61
Taylor, Charles Raymond
56
Gierl, Heribert
54
Okazaki, Shintaro
47
Kind, Hans Jarle
42
Anderson, Simon P.
41
Esch, Franz-Rudolf
39
Pepels, Werner
37
Wilbur, Kenneth C.
37
Dens, Nathalie
34
Saffer, Henry
34
Mueller, Barbara
32
Nickel, Volker
32
Bruhn, Manfred
31
Goldfarb, Avi
31
Meffert, Heribert
31
Septianto, Felix
31
Tucker, Catherine
31
Pflaum, Dieter
30
Rosengren, Sara
30
Terlutter, Ralf
30
Yoon, Sukki
30
Huber, Frank
29
Kotabe, Masaaki
29
Skiera, Bernd
29
Stafford, Marla Royne
29
Bauer, Hans H.
28
Czinkota, Michael R.
28
Dahlén, Micael
28
Yoon, Hye Jin
28
Dwivedi, Yogesh Kumar
27
Fritz, Wolfgang
27
Huh, Jisu
27
Peitz, Martin
27
Reijmersdal, Eva A. van
27
Samiee, Saeed
27
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Springer Fachmedien Wiesbaden
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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International journal of advertising : the quarterly review of marketing communications
5
SpringerLink / Bücher
3
International journal of advertising : the review of marketing communications
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Breaking new ground in theory and practice
1
Bridging the gap between advertising academia and practice
1
Cross-cultural buyer behavior
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Erfolgsstrategien mittelständischer Unternehmen : Festschrift für Dietrich Kropfberger
1
Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Handbook of research on international advertising
1
International advertising and communication : current insights and empirical findings
1
Journal of advertising
1
Journal of advertising research
1
Journal of current issues and research in advertising
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Marketing : ZFP ; journal of research and management
1
Measurement and research methods in international marketing
1
The SAGE handbook of marketing ethics
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
33
USB Cologne (EcoSocSci)
1
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1
Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
2
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
3
"I'm (not) offended by whom I see!" : the role of culture and model ethnicity in shaping consumers' responses toward offensive nudity advertising in Asia and Western Europe
Terlutter, Ralf
;
Diehl, Sandra
;
Koinig, Isabell
;
Chan, Kara
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10013362248
Saved in:
4
Perspectives on advancing the advertising field for academics and practitioners : celebrating 40 years of the International Journal of Advertising : editorial
Pelsmacker, Patrick de
;
Diehl, Sandra
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014233883
Saved in:
5
Ethical aspects of digital (eHealth and mHealth) marketing
Koinig, Isabell
;
Diehl, Sandra
;
Terlutter, Ralf
- In:
The SAGE handbook of marketing ethics
,
(pp. 367-382)
.
2021
Persistent link: https://www.econbiz.de/10012306267
Saved in:
6
Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia
;
Diehl, Sandra
;
Taylor, Charles Raymond
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
Saved in:
7
Lethal versus reproductive disease appeals in preventive health advertising : the moderating effect of life history strategy
Ivanov, Lachezar
;
Eisend, Martin
;
Diehl, Sandra
;
Wang, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 657-681
Persistent link: https://www.econbiz.de/10012586689
Saved in:
8
Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels : an international study
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 718-748
Persistent link: https://www.econbiz.de/10012492566
Saved in:
9
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
10
The effects of different ad appeals in non-prescription drug advertising : a cross-cultural investigation
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Bridging the gap between advertising academia and practice
,
(pp. 266-280)
.
2017
Persistent link: https://www.econbiz.de/10011540397
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