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~person:"Diller, Hermann"
~person:"Hinterhuber, Andreas"
~subject:"Führungskräfte"
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Search: subject:"Betriebliche Preispolitik"
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Führungskräfte
Preismanagement
79
Pricing strategy
79
Preispolitik
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18
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17
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17
B-to-B-Marketing
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Value-based pricing
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Diller, Hermann
Hinterhuber, Andreas
Liozu, Stephan M.
5
Liozu, Stephan
4
Neubecker, Leslie
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Innovation in pricing : contemporary theories and best practices
2
Business horizons
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of revenue and pricing management
1
The journal of business strategy
1
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ECONIS (ZBW)
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1
Pricing as a driver of profitable growth : an agenda for CEOs and senior executives
Liozu, Stephan
;
Hinterhuber, Andreas
- In:
Business horizons
65
(
2022
)
4
,
pp. 457-467
Persistent link: https://www.econbiz.de/10013325846
Saved in:
2
Pricing and CEOs : why top executives need to get involved
Liozu, Stephan
;
Hinterhuber, Andreas
- In:
The journal of business strategy
43
(
2022
)
5
,
pp. 283-290
Persistent link: https://www.econbiz.de/10013392358
Saved in:
3
Is innovation in pricing your next source of competitive advantage?
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 11-27)
.
2018
Persistent link: https://www.econbiz.de/10011713210
Saved in:
4
CEO championing of pricing and the impact on firm performance
Liozu, Stephan M.
;
Hinterhuber, Andreas
;
Perelli, Sheri
; …
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 67-98)
.
2013
Persistent link: https://www.econbiz.de/10009628029
Saved in:
5
CEO championing of pricing, pricing capabilities and firm performance in industrial firms
Liozu, Stephan M.
;
Hinterhuber, Andreas
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 633-643
Persistent link: https://www.econbiz.de/10009779132
Saved in:
6
The conceptualization of value-based pricing in industrial firms
Liozu, Stephan M.
;
Hinterhuber, Andreas
;
Boland, Richard J.
- In:
Journal of revenue and pricing management
11
(
2012
)
1
,
pp. 12-34
Persistent link: https://www.econbiz.de/10009561180
Saved in:
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