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~person:"Diller, Hermann"
~person:"Naudé, Peter"
~subject:"Germany"
~subject:"Kosten-Nutzen-Analyse"
~subject:"Kundenwert"
~subject:"Supplier relationship management"
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Search: subject_exact:"Customer orientation"
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Germany
Kosten-Nutzen-Analyse
Kundenwert
Supplier relationship management
Beziehungsmarketing
31
Relationship marketing
31
Lieferantenmanagement
13
Theorie
9
Theory
9
Deutschland
8
B-to-B-Marketing
6
Business-to-business marketing
6
Consumer behaviour
5
Konsumentenverhalten
5
Business network
3
Confidence
3
New product development
3
Preismanagement
3
Pricing strategy
3
Produktentwicklung
3
Unternehmensnetzwerk
3
Vertrauen
3
Beziehungsmanagement
2
Customer integration
2
Customer involvement
2
Customer value
2
Dienstleistungssektor
2
Dynamic capabilities
2
Dynamische Kompetenzen
2
Einzelhandel
2
Food retailing
2
Handelsmarketing
2
Innovation
2
Kundenintegration
2
Kundenmanagement
2
Lebensmitteleinzelhandel
2
Lieferkette
2
Marketing management
2
Marketingmanagement
2
Relationship quality
2
Retail marketing
2
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Article
21
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2
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13
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13
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8
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8
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2
Konferenzbeitrag
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1
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German
13
English
10
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Diller, Hermann
Naudé, Peter
Bruhn, Manfred
48
Homburg, Christian
43
Kumar, V.
36
Bauer, Hans H.
33
Huber, Frank
33
Svensson, Göran
22
Wiedmann, Klaus-Peter
19
Eggert, Andreas
18
Ahlert, Dieter
17
Herrmann, Andreas
17
Günter, Bernd
16
Kleinaltenkamp, Michael
16
Krafft, Manfred
16
Reinartz, Werner J.
16
Swoboda, Bernhard
16
Gil Saura, Irene
14
Helm, Sabrina
14
Madhani, Pankaj M.
14
Piller, Frank T.
14
Wangenheim, Florian von
14
Georgi, Dominik
13
Reichwald, Ralf
13
Albers, Sönke
12
Foscht, Thomas
12
Hadwich, Karsten
12
Hilbert, Andreas
12
Meffert, Heribert
12
Grönroos, Christian
11
Hammerschmidt, Maik
11
Helmke, Stefan
11
Spiller, Achim
11
Stock-Homburg, Ruth
11
Verhoef, Peter C.
11
Evanschitzky, Heiner
10
Heinonen, Kristina
10
Hennig-Thurau, Thorsten
10
Hennigs, Nadine
10
Hippner, Hajo
10
Ivens, Björn Sven
10
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of business research : JBR
3
Direct marketing
1
E-Communication und Marken : [Markendialog Juni 2001]
1
Erfolg durch Dienen? : Beiträge zur wertsteigernden Führung von Dienstleistungsunternehmen
1
Handelsforschung
1
Journal of business economics : JBE
1
Journal of business-to-business marketing
1
Kohlhammer Edition Marketing
1
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
1
Marketing : ZFP ; journal of research and management
1
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
1
Marketingforschung aktuell
1
Neue Entwicklungen in der Marktforschung
1
The journal of business & industrial marketing
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
1
eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
1
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ECONIS (ZBW)
23
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23
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1
When customer involvement hinders/promotes product innovation performance : the concurrent effect of relationship quality and role ambiguity
Najafi-Tavani, Saeed
;
Zaefarian, Ghasem
;
Robson, Matthew J.
- In:
Journal of business research : JBR
145
(
2022
),
pp. 130-143
Persistent link: https://www.econbiz.de/10013197888
Saved in:
2
The impact of alternative financial supply chain management practices on supply risk : a relationship quality and buyer relative power perspective
Najafi-Tavani, Saeed
;
Sharifi, Hossein
;
Naudé, Peter
; …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 112-126
Persistent link: https://www.econbiz.de/10013206399
Saved in:
3
Relationship learning and international customer involvement in new product design : the moderating roles of customer dependence and cultural distance
Najafi-Tavani, Zhaleh
;
Mousavi, Sahar
;
Zaefarian, Ghasem
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 42-58
Persistent link: https://www.econbiz.de/10012417088
Saved in:
4
Relationships and networks as examined in Industrial Marketing Management
Naudé, Peter
;
Sutton-Brady, Catherine
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 27-35
Persistent link: https://www.econbiz.de/10012064159
Saved in:
5
Supplier relationship management capability : a qualification and extension
Forkmann, Sebastian
;
Henneberg, Stephan
;
Naudé, Peter
; …
- In:
Industrial marketing management : the international …
57
(
2016
),
pp. 185-200
Persistent link: https://www.econbiz.de/10011549611
Saved in:
6
Understanding configurations of relational attractiveness of the customer firm using fuzzy set QCA
Tóth, Zsófia
;
Thiesbrummel, Christoph
;
Henneberg, Stephan
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 723-734
Persistent link: https://www.econbiz.de/10010496140
Saved in:
7
Heterogeneity in the quality-satisfaction-loyalty framework
Human, Gert
;
Naudé, Peter
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 920-928
Persistent link: https://www.econbiz.de/10010410706
Saved in:
8
Development of special forms of B2B relationships : examining the role of interpersonal liking in developing Guanxi and Et-Moone relationships
Abosag, Ibrahim
;
Naudé, Peter
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 887-896
Persistent link: https://www.econbiz.de/10010410714
Saved in:
9
Operationalizing trust, reliance, and dependence in business relationships : responding to the ongoing naming and cross-level problems
Jiang, Zhizhong
;
Shiu, Eric
;
Henneberg, Stephen
; …
- In:
Journal of business-to-business marketing
20
(
2013
)
4
,
pp. 193-225
Persistent link: https://www.econbiz.de/10010228318
Saved in:
10
Supplier relationship management in the construction industry : the effects of trust and dependence
Jiang, Zhizhong
;
Henneberg, Stephan
;
Naudé, Peter
- In:
The journal of business & industrial marketing
27
(
2012
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10009511277
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