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~person:"Dixon, Donald F."
~person:"Franses, Philip Hans"
~person:"Meffert, Heribert"
~subject:"1955-1956"
~subject:"Betriebswirtschaftslehre"
~subject:"USA"
~subject:"Ökonomische Ideengeschichte"
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1955-1956
Betriebswirtschaftslehre
USA
Ökonomische Ideengeschichte
Marketingtheorie
33
Marketing theory
31
Theorie
12
Theory
11
History of economic thought
8
Markenartikel
6
Marketing
6
Marktanteil
6
Preiselastizität
6
Brand
5
Market share
5
Price elasticity
5
United States
4
Consumer behaviour
3
Deutschland
3
Germany
3
Konsumentenverhalten
3
Management
3
Brand management
2
Business economics
2
Category Management
2
Category management
2
Economic history
2
Markenführung
2
Theorie-Praxis-Verhältnis
2
Theory-practice divide
2
Wirtschaftsgeschichte
2
competitive structure
2
elasticity decomposition
2
market shares
2
share-switching
2
store-level scanner data
2
1500-1750
1
Altertum
1
Ancient history
1
B-to-B-Marketing
1
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1
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Dixon, Donald F.
Franses, Philip Hans
Meffert, Heribert
Tadajewski, Mark
26
Jones, D. G. Brian
21
Shaw, Eric H.
14
Hunt, Shelby D.
11
Kotler, Philip
11
Layton, Roger A.
9
Pepels, Werner
6
Bode, Matthias
5
Dholakia, Nikhilesh
5
Hansen, Ursula
5
Lusch, Robert F.
5
Vargo, Stephen L.
5
Wilkie, William L.
5
Wooliscroft, Ben
5
Brown, Stephen
4
Bubik, Roland
4
Dichtl, Erwin
4
Firat, A. Fuat
4
Hackley, Christopher E.
4
Keller, Kevin Lane
4
Lazer, William
4
Levy, Sidney J.
4
Neslin, Scott A.
4
Shapiro, Stanley J.
4
Tamilia, Robert D.
4
Winer, Russell S.
4
Allenby, Greg M.
3
Backhaus, Klaus
3
Bartels, Robert
3
Beckman, Theodore N.
3
Belz, Christian
3
Fischer, Eileen
3
Hörschgen, Hans
3
Lehmann, Donald R.
3
Monieson, David D.
3
Möller, K. E. Kristian
3
Nieschlag, Robert
3
O'Shaughnessy, John
3
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History of marketing thought ; Volume 1
4
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Critical marketing : issues in contemporary marketing
1
Die Betriebswirtschaftslehre im Spannungsfeld zwischen Generalisierung und Spezialisierung : Edmund Heinen zum 70. Geburtstag
1
History of marketing thought ; Volume 3
1
Journal of historical research in marketing
1
The development of critical perspectives in marketing
1
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ECONIS (ZBW)
11
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1
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10
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11
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1
Wroe Alderson's Marketing behaviour and executive action inserted into Reavis Cox's marketing theory course at Wharton 50 years ago : a student's reaction
Dixon, Donald F.
- In:
Journal of historical research in marketing
3
(
2011
)
1
,
pp. 10-28
Persistent link: https://www.econbiz.de/10008936953
Saved in:
2
Consumer sovereignty, democracy, and the marketing concept : a macromarketing perspective
Dixon, Donald F.
-
2009
Persistent link: https://www.econbiz.de/10003832343
Saved in:
3
The role of marketing in early theories of economic development
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003643702
Saved in:
4
Emerging macromarketing concepts : from Socrates to Alfred Marhall
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003643703
Saved in:
5
Some late nineteenth-century antecedents of marketing theory
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003643709
Saved in:
6
Marketing as production : the developments of a concept
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003643713
Saved in:
7
Consumer sovereignty, democracy, and the marketing concept : a macromarketing perspective
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003644635
Saved in:
8
Consumer sovereignty, democracy, and the marketing concept : a macromarketing perspective
Dixon, Donald F.
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 67-83)
.
2008
Persistent link: https://www.econbiz.de/10003673797
Saved in:
9
Marketingwissenschaft im Wandel : Anmerkungen zur Paradigmendiskussion
Meffert, Heribert
-
1999
Persistent link: https://www.econbiz.de/10013420241
Saved in:
10
Marketing-Schnittstellen : Herausforderungen für das Management
Specht, Günter
;
Silberer, Günter
;
Engelhardt, Werner Hans
-
1989
Persistent link: https://www.econbiz.de/10000092238
Saved in:
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