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~person:"Dolen, Willemijn M. van"
~person:"Dwivedi, Yogesh Kumar"
~subject:"Brand image"
~subject:"Complaint management"
~subject:"Online retailing"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
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Brand image
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Online-Marketing
Social Web
37
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18
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18
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17
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English
23
Author
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Dolen, Willemijn M. van
Dwivedi, Yogesh Kumar
Law, Chun Hung Roberts
18
Loureiro, Sandra Maria Correia
17
Filieri, Raffaele
14
Rita, Paulo
14
Harrigan, Paul
13
Hajli, Nick
12
Hollebeek, Linda D.
11
Kumar, Vikas
11
Bigné Alcañiz, J. Enrique
10
Liang, Sai
9
Schweidel, David A.
9
Thaichon, Park
9
Vrontis, Demetris
9
Ye, Qiang
9
Akram, Umair
8
Fogel, Joshua
8
Hudders, Liselot
8
Karjaluoto, Heikki
8
Ko, Eunju
8
Schivinski, Bruno
8
Soutar, Geoffrey N.
8
Tan, Yong
8
Bilgihan, Anil
7
Dens, Nathalie
7
Grewal, Dhruv
7
Hazari, Sunil
7
Hennig-Thurau, Thorsten
7
Hong, Yili
7
Kian Yeik Koay
7
Kim, Juran
7
Kim, Woo Gon
7
Kumar, Jitender
7
Kunkel, Thilo
7
Michaelidou, Nina
7
Moro, Sérgio
7
Noort, Guda van
7
Okumus, Fevzi
7
Phua, Joe
7
Pitt, Leyland F.
7
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Journal of business research : JBR
3
Journal of retailing and consumer services
3
International journal of Indian culture and business management
2
International journal of business information systems : IJBIS
2
The marketing review
2
Asia Pacific journal of marketing and logistics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of electronic commerce : IJEC
1
International journal of production economics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Psychology & marketing
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The journal of product & brand management
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ECONIS (ZBW)
23
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1
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23
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1
How did online misinformation impact stockouts in the e-commerce supply chain during COVID-19 : a mixed methods study
Sarraf, Shagun
;
Kushwaha, Amit Kumar
;
Kar, Arpan Kumar
; …
- In:
International journal of production economics
267
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460464
Saved in:
2
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
3
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
4
A broad overview of interactive digital marketing : a bibliometric network analysis
Krishen, Anjala S.
;
Dwivedi, Yogesh Kumar
;
Bindu, N.
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 183-195
Persistent link: https://www.econbiz.de/10012545041
Saved in:
5
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
6
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
7
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
8
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
9
Metamorphosis of Indian electoral campaigns : Modi's social media experiment
Kapoor, Kawaljeet Kaur
;
Dwivedi, Yogesh Kumar
- In:
International journal of Indian culture and business …
11
(
2015
)
4
,
pp. 496-516
Persistent link: https://www.econbiz.de/10011588639
Saved in:
10
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
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