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~person:"Dolen, Willemijn M. van"
~person:"Harrigan, Paul"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Virtuelle Realität"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
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Virtuelle Realität
Social Web
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Internet marketing
28
Online-Marketing
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27
Consumer behaviour
27
Konsumentenverhalten
27
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27
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12
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social media
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Dolen, Willemijn M. van
Harrigan, Paul
Loureiro, Sandra Maria Correia
Barnes, Stuart J.
5
Flavián Blanco, Carlos
4
Dennis, Alan
3
Dholakia, Nikhilesh
3
Dwivedi, Yogesh Kumar
3
Fang, Yulin
3
Haenlein, Michael
3
Ibáñez-Sánchez, Sergio
3
Kaplan, Andreas M.
3
Orús, Carlos
3
Vogel, Douglas R.
3
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2
Ahn, Sun Joo
2
Ameen, Nisreen
2
Balakrishnan, Janarthanan
2
Ben Saad, Sihem
2
Bigné Alcañiz, J. Enrique
2
Buhalis, Dimitrios
2
Cham Tat Huei
2
Chen, Huan
2
Choura, Fatma
2
Denegri-Knott, Janice
2
Ding, Zhihua
2
Eloy, Sara
2
Eugene Cheng-xi Aw
2
Gadalla, Eman
2
Haruvy, Ernan
2
Henderson, Geraldine Rosa
2
Hirsch, Peter B.
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Hollebeek, Linda D.
2
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Hughes, David Laurie
2
Jain, Varsha
2
Jung, Yoonhyuk
2
Kandaurova, Maria
2
Keeling, Kathy
2
Kim, Jooyoung
2
Koles, Bernadett
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International journal of consumer studies
1
Journal of business research : JBR
1
Journal of promotion management : innovations in planning and applied research
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
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ECONIS (ZBW)
4
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1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
How augmented reality media richness influences consumer behaviour
Amorim, Inês Pessoa de
;
Guerreiro, João Pedro Silva …
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2351-2366
Persistent link: https://www.econbiz.de/10013412497
Saved in:
3
Exploring a new form of interaction in the match day : virtual reality technologies among fans of soccer
Langaro, Daniela
;
Oliveira, Pedro
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
Saved in:
4
Understanding the use of virtual reality in marketing : a text mining-based review
Loureiro, Sandra Maria Correia
;
Guerreiro, João
;
Eloy, Sara
- In:
Journal of business research : JBR
100
(
2019
),
pp. 514-530
Persistent link: https://www.econbiz.de/10012024015
Saved in:
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