//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dolen, Willemijn M. van"
~person:"Qiu, Liangfei"
~person:"Ruyter, Ko de"
~person:"Vrontis, Demetris"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Medien"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Social Web
50
Social web
50
Internet marketing
19
Online-Marketing
19
Consumer behaviour
17
Konsumentenverhalten
17
Beziehungsmarketing
10
Relationship marketing
10
E-commerce
8
Electronic Commerce
8
Social media
8
Online retailing
7
Online-Handel
7
social media
7
Brand management
6
Digital platform
6
Digitale Plattform
6
Markenführung
6
Social network
6
Soziales Netzwerk
6
Social relations
5
Soziale Beziehungen
5
Corporate reputation
4
Dienstleistungsqualität
4
Firmenimage
4
Internet
4
Knowledge transfer
4
Service quality
4
Viral marketing
4
Virales Marketing
4
Web 2.0 technologies
4
Web 2.0-Technologien
4
Wissenstransfer
4
Communication
3
Customer integration
3
Customer satisfaction
3
Emotion
3
Experiment
3
Knowledge management
3
Kommunikation
3
more ...
less ...
Online availability
All
Undetermined
36
Free
3
Type of publication
All
Article
52
Type of publication (narrower categories)
All
Article in journal
Festschrift
Aufsatz in Zeitschrift
52
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Aufsatz im Buch
2
Aufsatzsammlung
2
Book section
2
more ...
less ...
Language
All
English
52
Author
All
Dolen, Willemijn M. van
Qiu, Liangfei
Ruyter, Ko de
Vrontis, Demetris
Dwivedi, Yogesh Kumar
29
Law, Chun Hung Roberts
23
Loureiro, Sandra Maria Correia
21
Füller, Johann
20
Filieri, Raffaele
19
Hajli, Nick
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Agnihotri, Raj
17
Flavián Blanco, Carlos
17
Tan, Yong
17
Bigné Alcañiz, J. Enrique
15
Laurell, Christofer
15
Whinston, Andrew B.
15
Dennis, Alan
14
Dhir, Amandeep
14
Haenlein, Michael
14
Kane, Gerald C.
14
Akram, Umair
13
Hennig-Thurau, Thorsten
13
Ko, Eunju
13
Rana, Nripendra P.
13
Schweidel, David A.
13
Stephen, Andrew T.
13
Casaló, Luis V.
12
Hinz, Oliver
12
Hudders, Liselot
12
Lu, Yaobin
12
Luo, Xin
12
Sandström, Christian
12
Saxton, Gregory D.
12
Wirtz, Bernd W.
12
Ye, Qiang
12
Berthon, Pierre R.
11
Etter, Michael
11
more ...
less ...
Published in...
All
Information systems research : ISR
6
Journal of management information systems : JMIS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Production and operations management : the flagship research journal of the Production and Operations Management Society
3
Psychology & marketing
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of electronic commerce : IJEC
2
Journal of Asia Business Studies
2
Journal of service research : JSR
2
Technological forecasting & social change : an international journal
2
California management review
1
European management journal
1
Global business & economics review
1
International journal of entrepreneurial behavior & research
1
International journal of entrepreneurship and small business : IJESB
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal for global business advancement : JGBA
1
Journal of business ethics : JOBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of global marketing
1
Journal of international management
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of retailing
1
Management information systems : mis quarterly
1
Marketing letters : a journal of research in marketing
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
The journal of consumer marketing
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
52
Showing
1
-
10
of
52
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
2
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
3
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
4
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
5
Identification of the determinants of public trust in e-government services and participation in social media based on good governance theory and the technology acceptance model
Trang Thi Uyen Nguyen
;
Nguyen, Phuong Van
;
Hien Thi …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014485227
Saved in:
6
Exploring the influence of government social media on cybersecurity compliance : employee attitudes, motivation and behaviors
Dien Van Tran
;
Phuong Van Nguyen
;
Anh Thi Chau Nguyen
; …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 204-223
Persistent link: https://www.econbiz.de/10014485315
Saved in:
7
Movie fit uncertainty and interplay between traditional advertising and social media marketing
Yu, Yinan
;
Qiu, Liangfei
;
Chen, Hailiang
;
Yen, Benjamin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014334060
Saved in:
8
Brand crisis and customer relationship management on social media : evidence from a natural experiment from the airline industry
Al Balawi, Ramah
;
Hu, Yuheng
;
Qiu, Liangfei
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 442-462
Persistent link: https://www.econbiz.de/10014323695
Saved in:
9
Should doctors open online consultation services? : an empirical investigation of their impact on offline appointments
Fan, Wenjuan
;
Zhou, Qiqi
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 629-651
Persistent link: https://www.econbiz.de/10014325081
Saved in:
10
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->