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~person:"Dolen, Willemijn M. van"
~person:"Ranfagni, Silvia"
~subject:"Brand image"
~subject:"Complaint management"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
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Brand image
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15
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15
Consumer behaviour
11
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11
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5
Markenimage
5
Online-Marketing
5
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Dolen, Willemijn M. van
Ranfagni, Silvia
Loureiro, Sandra Maria Correia
8
Hollebeek, Linda D.
6
Rita, Paulo
6
Schivinski, Bruno
6
Kumar, Jitender
5
Wallace, Elaine
5
Aslam, Wajeeha
4
Becker, Kip
4
Fernandes, Teresa
4
Garay Tamajón, Luis Alfonso
4
Grégoire, Yany
4
Guzman, Francisco
4
Kumar, Vikas
4
Kunkel, Thilo
4
Pauwels, Koen
4
Sashittal, Hemant Chaitanya
4
Wang, Yonggui
4
Augusto, Mário Gomes
3
Azar, Salim L.
3
Bacile, Todd J.
3
Bang, Nguyen
3
Bilro, Ricardo Godinho
3
Bruhn, Manfred
3
Camiciottoli, Belinda Crawford
3
Chadwick, Simon
3
Cheung, Man Lai
3
Decker, Reinhold
3
Divakaran, Pradeep Kumar Ponnamma
3
Dwivedi, Yogesh Kumar
3
Farhat, Kashif
3
Füller, Johann
3
Gensler, Sonja
3
Guercini, Simone
3
Harrigan, Paul
3
Husain, Rehan
3
Johnson, Lester W.
3
Khan, Bilal Mustafa
3
Kian Yeik Koay
3
Kim, Hye-yŏng
3
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European journal of marketing : EJM
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International review on public and non-profit marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Management decision : MD
1
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ECONIS (ZBW)
6
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1
An online research approach for a dual perspective analysis of brand associations in art museums
Ranfagni, Silvia
;
Milanesi, Matilde
;
Guercini, Simone
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014252137
Saved in:
2
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
3
Handling consumer messages on social networking sites : customer service or privacy infringement?
Demmers, Joris
;
Dolen, Willemijn M. van
;
Weltevreden, …
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 8-35
Persistent link: https://www.econbiz.de/10011848488
Saved in:
4
How to measure alignment in perceptions of brand personality wihtin online communities : interdisciplinary insights
Ranfagni, Silvia
;
Camiciottoli, Belinda Crawford
; …
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 70-85
Persistent link: https://www.econbiz.de/10011537947
Saved in:
5
An interdisciplinary method for brand association research
Ranfagni, Silvia
;
Guercini, Simone
;
Camiciottoli, …
- In:
Management decision : MD
52
(
2014
)
4
,
pp. 724-736
Persistent link: https://www.econbiz.de/10010386767
Saved in:
6
Exploring brand associations : an innovative methodological approach
Camiciottoli, Belinda Crawford
;
Ranfagni, Silvia
; …
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1092-1112
Persistent link: https://www.econbiz.de/10010388095
Saved in:
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