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~person:"Dolen, Willemijn M. van"
~subject:"Online-Marketing"
~subject:"Web 2.0 technologies"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Festschrift"
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Online-Marketing
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Dolen, Willemijn M. van
Dwivedi, Yogesh Kumar
15
Filieri, Raffaele
14
Law, Chun Hung Roberts
14
Loureiro, Sandra Maria Correia
13
Rita, Paulo
13
Harrigan, Paul
12
Bigné Alcañiz, J. Enrique
11
Kumar, Vikas
9
Schweidel, David A.
9
Fogel, Joshua
8
Hollebeek, Linda D.
8
Hudders, Liselot
8
Kane, Gerald C.
8
Karjaluoto, Heikki
8
Ko, Eunju
8
Pitt, Leyland F.
8
Richter, Alexander
8
Schivinski, Bruno
8
Stephen, Andrew T.
8
Vrontis, Demetris
8
Agnihotri, Raj
7
Ahuja, Vandana
7
Bilgihan, Anil
7
Gretzel, Ulrike
7
Grewal, Dhruv
7
Haenlein, Michael
7
Hazari, Sunil
7
Hennig-Thurau, Thorsten
7
Hernández-García, Ángel
7
Kim, Juran
7
Laurell, Christofer
7
Michaelidou, Nina
7
Moro, Sérgio
7
Okumus, Fevzi
7
Phua, Joe
7
Rahman, Zillur
7
Riemer, Kai
7
Soutar, Geoffrey N.
7
Tan, Yong
7
Thaichon, Park
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JOBE
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Psychology & marketing
1
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ECONIS (ZBW)
4
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1
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
2
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
3
On the role of social media in the "responsible" food business : blogger buzz on health and obesity issues
Lee, Hsin-hsuan Meg
;
Dolen, Willemijn M. van
;
Kolk, Ans
- In:
Journal of business ethics : JOBE
118
(
2013
)
4
,
pp. 695-707
Persistent link: https://www.econbiz.de/10010237030
Saved in:
4
A dual-sequence framework for B2C relationship formation : moderating effects of employee communication style in online group chat
Dabholkar, Pratibha A.
;
Dolen, Willemijn M. van
; …
- In:
Psychology & marketing
26
(
2009
)
2
,
pp. 145-174
Persistent link: https://www.econbiz.de/10003812264
Saved in:
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