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~person:"Doole, Isobel"
~person:"Sheth, Jagdish N."
~subject:"Beziehungsmarketing"
~subject:"International marketing"
~subject:"United States"
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Beziehungsmarketing
International marketing
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Marketing management
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13
Consumer behaviour
10
Konsumentenverhalten
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Internationales Marketing
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5
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Rajan Varadarajan
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Strategisches Management
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Theorie
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Emerging economies
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29.03.1996
1
Absatz
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Absatzweg
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Doole, Isobel
Sheth, Jagdish N.
Kumar, V.
21
Bruhn, Manfred
20
Homburg, Christian
20
Kotler, Philip
19
Berndt, Ralph
12
Fantapié Altobelli, Claudia
12
Kaiser, Harry M.
12
Sander, Matthias
11
Grönroos, Christian
10
Perreault, William D.
10
Verhoef, Peter C.
10
Meffert, Heribert
9
Meissner, Hans Günther
9
Terho, Harri
9
Douglas, Susan P.
8
Hawkins, Del I.
8
Kleinaltenkamp, Michael
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Kotabe, Masaaki
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Lindgreen, Adam
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Melewar, T. C.
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Palmatier, Robert W.
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Vrontis, Demetris
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Backhaus, Klaus
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Bauer, Hans H.
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Best, Roger J.
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Büschken, Joachim
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Gupta, Sunil
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Helsen, Kristiaan
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Hollensen, Svend
7
Keller, Kevin Lane
7
Lehmann, Donald R.
7
McCarthy, Edmund Jerome
7
Payne, Adrian
7
Petersen, J. Andrew
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Wilde, Klaus D.
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Boso, Nathaniel
6
Fink, Klaus-J.
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Grewal, Dhruv
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Legends in marketing
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Handbook of relationship marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
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ECONIS (ZBW)
15
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1
International marketing strategy : analysis, development and implementation
Doole, Isobel
;
Lowe, Robin
;
Kenyon, Alexandra J.
;
Lowe, …
-
2016
-
Seventh edition
Persistent link: https://www.econbiz.de/10013548539
Saved in:
2
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
3
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
4
The 4A's of marketing : creating value for customers, company and society
Sheth, Jagdish N.
;
Sisodia, Rajendra
-
2012
Persistent link: https://www.econbiz.de/10009502564
Saved in:
5
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
6
Marketing strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
7
Marketing strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
Saved in:
8
Reflections on Vargo and Lusch's systems perspective
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 197-198
Persistent link: https://www.econbiz.de/10008934057
Saved in:
9
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
10
International marketing strategy : analysis, development and implementation
Doole, Isobel
;
Lowe, Robin
-
2008
-
5. ed.
Persistent link: https://www.econbiz.de/10013550599
Saved in:
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