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~person:"Dosquet, Frédéric"
~person:"Edu, Tudor"
~person:"Quintanilla, Claudia"
~subject:"Social web"
~subject:"Virtuelle Realität"
~subject:"social network sites"
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Dosquet, Frédéric
Edu, Tudor
Quintanilla, Claudia
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International journal of consumer studies
4
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ECONIS (ZBW)
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Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
2
Mobile social commerce content, consumer emotions and behaviour
Liu, Yang
;
Li, Qi
;
Edu, Tudor
;
Fam, Kim Shyan
;
Zaharia, …
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1315-1334
Persistent link: https://www.econbiz.de/10014325965
Saved in:
3
When eWOM becomes cynical
Amezcua, Bernardo
;
Quintanilla, Claudia
- In:
International journal of consumer studies
40
(
2016
)
3
,
pp. 290-298
Persistent link: https://www.econbiz.de/10011523508
Saved in:
4
Share, like and achieve : the power of Facebook to reach health-related goals
Peña, Alicia de la
;
Quintanilla, Claudia
- In:
International journal of consumer studies
39
(
2015
)
5
,
pp. 495-505
Persistent link: https://www.econbiz.de/10011446247
Saved in:
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