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~person:"Dowling, Grahame R."
~person:"Melewar, T. C."
~person:"Swoboda, Bernhard"
~source:"econis"
~subject:"Foreign investment"
~subject:"Konsumentenverhalten"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Corporate reputation"
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Foreign investment
Konsumentenverhalten
Öffentlichkeitsarbeit
Corporate reputation
55
Firmenimage
55
Public relations
22
Brand management
19
Markenführung
19
Corporate culture
17
Unternehmenskultur
17
Consumer behaviour
15
Reputation
15
Brand architecture
10
Markenarchitektur
10
Brand image
9
Markenimage
9
Corporate Social Responsibility
8
Corporate social responsibility
8
Corporate image
6
Marketing management
6
Marketingmanagement
6
Corporate identity
5
Beziehungsmarketing
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Relationship marketing
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Betriebliche Wertschöpfung
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Image
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International competition
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Internationaler Wettbewerb
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Aufsatz in Zeitschrift
Article in journal
35
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3
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35
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Dowling, Grahame R.
Melewar, T. C.
Swoboda, Bernhard
Bang, Nguyen
11
Foroudi, Pantea
11
Balmer, John M. T.
7
Dennis, Charles
7
Kitchen, Philip J.
5
Pérez, Andrea
5
Rodríguez del Bosque, Ignacio A.
5
Han, Heesup
4
Ageeva, Elena
3
Balmer, John M.T.
3
Becker, Kip
3
Bravo, Rafael
3
Carroll, Craig E.
3
Chung, Angie
3
Dinnie, Keith
3
Gupta, Suraksha
3
Huang-Horowitz, Nell C.
3
Kim, Sora
3
Komodromos, Marcos
3
Pang, Augustine
3
Pfarrer, Michael D.
3
Podnar, Klement
3
Puncheva-Michelotti, Petya
3
Sharifah Faridah Syed Alwi
3
Szwajca, Danuta
3
Adomako, Samuel
2
Alvarado-Herrera, Alejandro
2
Anisimova, Tatiana
2
Arli, Denni
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Atlı, Dinçer
2
Balmern, John M. T.
2
Bartholmé, Roland H.
2
Berens, Guido A. J. M.
2
Berg, Bettina
2
Bezes, Christophe
2
Bhattacharya, C. B.
2
Brooks, Alison Wood
2
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Journal of business research : JBR
6
International studies of management and organization
4
Journal of marketing communications
3
Qualitative market research : an international journal
3
European retail research
2
Journal of international marketing
2
The journal of brand management : an international journal
2
The marketing review
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
California management review
1
Corporate reputation review
1
Corporate reputation review : an international journal
1
European business review
1
European journal of marketing : EJM
1
Journal of business strategy
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Journal of general management
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Journal of marketing management : MM
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ECONIS (ZBW)
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
The relative impact of corporate reputation on consumer choice : beyond a halo effect
Burke, Paul F.
;
Dowling, Grahame R.
;
Wei, Edward
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1227-1257
Persistent link: https://www.econbiz.de/10011981599
Saved in:
3
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
4
Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C.
;
Melewar, T. C.
;
Martin, Kelly D.
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
Saved in:
5
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
6
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
7
A holistic framework of corporate website favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
8
Cues adopted by consumers in examining corporate website favorability : an empirical study of financial institutions in the UK and Russia
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 15-32
Persistent link: https://www.econbiz.de/10012007156
Saved in:
9
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
10
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
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