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~person:"Draganska, Michaela"
~person:"Gurnani, Haresh"
~person:"Zaccour, Georges"
~subject:"Einzelhandel"
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Search: subject_exact:"Distributionsweg"
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Einzelhandel
Distribution channel
35
Vertriebsweg
35
Preismanagement
13
Pricing strategy
13
Game theory
11
Spieltheorie
11
Theorie
10
Theory
10
Advertising
9
Werbung
9
Retail trade
8
Bargaining power
5
Competitive strategy
5
Lieferkette
5
Nash equilibrium
5
Nash-Gleichgewicht
5
Supply chain
5
Verhandlungsmacht
5
Wettbewerbsstrategie
5
Lieferantenmanagement
4
Marketing channels
4
Supplier relationship management
4
Bargaining theory
3
Beziehungsmarketing
3
Deutschland
3
Germany
3
Relationship marketing
3
Verhandlungstheorie
3
Ökonometrisches Modell
3
Advertising effects
2
Consumer behaviour
2
Consumer goods marketing
2
Dienstleistung
2
Dienstleistungsqualität
2
Dienstleistungssektor
2
Dynamic game
2
Dynamisches Spiel
2
Econometric model
2
Handelsmarke
2
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Draganska, Michaela
Gurnani, Haresh
Zaccour, Georges
Schramm-Klein, Hanna
16
Yan, Ruiliang
13
Chen, Jing
7
Gao, Fei
7
Geylani, Tansev
7
Wagner, Gerhard
7
Frasquet Deltoro, Marta
6
Heinemann, Gerrit
6
Schröder, Hendrik
6
Acquila-Natale, Emiliano
5
Cai, Gangshu
5
Dukes, Anthony J.
5
Fransoo, Jan C.
5
Gallino, Santiago
5
Janssen, Maarten C. W.
5
Karray, Salma
5
Li, Guo
5
Liu, Yunchuan
5
Pei, Zhi
5
Steenburgh, Thomas J.
5
Steinmann, Sascha
5
Swoboda, Bernhard
5
Verhoef, Peter C.
5
Bezes, Christophe
4
Breugelmans, Els
4
Cebollada, Javier
4
Cheng, T. C. E.
4
Emrich, Oliver
4
He, Yong
4
Holzapfel, Andreas
4
Iglesias-Pradas, Santiago
4
Kuhn, Heinrich
4
Kushwaha, Tarun
4
Neslin, Scott A.
4
Reisinger, Markus
4
Rittinger, Sebastian
4
Sethi, Suresh
4
Sethi, Suresh P.
4
Shaffer, Greg Eric
4
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Decision sciences : DS
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
European journal of operational research : EJOR
1
International game theory review
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
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ECONIS (ZBW)
8
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1
Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
Saved in:
2
Retail distribution strategy with outlet stores
Bai, Jiaru
;
Gurnani, Haresh
;
Yin, Shuya
- In:
Production and operations management : the flagship …
31
(
2022
)
1
,
pp. 281-303
Persistent link: https://www.econbiz.de/10013163855
Saved in:
3
Leadership, dominance, and preeminence in a channel structure with a common retailer
Fang, Fang
;
Gurnani, Haresh
;
Natarajan, Harihara Prasad
- In:
Decision sciences : DS
49
(
2018
)
1
,
pp. 65-120
Persistent link: https://www.econbiz.de/10011875817
Saved in:
4
When should a retailer invest in brand advertising?
Pnevmatikos, Nikolaos
;
Vardar, Baris
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
Saved in:
5
Optimal design of return policies
Tran, Thanh
;
Gurnani, Haresh
;
Desiraju, Ramarao
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 649-667
Persistent link: https://www.econbiz.de/10011916603
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6
Durable products with multiple used goods markets : product upgrade and retail pricing implications
Yin, Shuya
;
Ray, Saibal
;
Gurnani, Haresh
;
Animesh, Animesh
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 540-560
Persistent link: https://www.econbiz.de/10003984581
Saved in:
7
Effectiveness of coop advertising programs in competitive distribution channels
Karray, Salma
;
Zaccour, Georges
- In:
International game theory review
9
(
2007
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10003522877
Saved in:
8
Dynamic marketing strategies in a two-member channel
Jørgensen, Steffen
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 158-174)
.
1996
Persistent link: https://www.econbiz.de/10001319630
Saved in:
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