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~person:"Drolet, Aimee"
~person:"Gittenberger, Ernst"
~subject:"Consumer behaviour"
~subject:"Deutschland"
~subject:"Retail format"
~type_genre:"Article in journal"
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Search: subject_exact:"Elderly people"
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Consumer behaviour
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Retail format
Elderly people
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Ältere Menschen
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Drolet, Aimee
Gittenberger, Ernst
Moschis, George P.
11
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Marketing letters : a journal of research in marketing
3
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
4
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Commentary: the role of age in consumer's retrieval and evaluation of consumption experiences
Davis, Cassandra Denise
;
Drolet, Aimee
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 27-30
Persistent link: https://www.econbiz.de/10013184264
Saved in:
2
Patronage behaviour of elderly supermarket shoppers : antecedents and unobserved heterogeneity
Teller, Christopher
;
Gittenberger, Ernst
- In:
The international review of retail, distribution and …
21
(
2011
)
5
,
pp. 483-499
Persistent link: https://www.econbiz.de/10009492162
Saved in:
3
Decision making and brand choice by older consumers
Cole, Catherine
;
Laurent, Gilles
;
Drolet, Aimee
;
Ebert, Jane
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 355-365
Persistent link: https://www.econbiz.de/10003774360
Saved in:
4
Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products
Drolet, Aimee
;
Williams, Patti
;
Lau-Gesk, Loraine
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
4
,
pp. 211-221
Persistent link: https://www.econbiz.de/10003549581
Saved in:
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