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~person:"Du, Qianzhou"
~person:"Filieri, Raffaele"
~subject:"Internet marketing"
~subject:"Social media analytics"
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Search: subject_exact:"Mundpropaganda"
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Internet marketing
Social media analytics
Viral marketing
20
Virales Marketing
20
Consumer behaviour
15
Konsumentenverhalten
15
Social Web
12
Social web
12
Online-Marketing
10
Online retailing
7
Online-Handel
7
Hotel industry
4
Hotellerie
4
Information behaviour
4
Informationsverhalten
4
eWOM
4
Beziehungsmarketing
3
Confidence
3
Customer satisfaction
3
Electronic word of mouth
3
Information quality
3
Kundenzufriedenheit
3
Relationship marketing
3
Vertrauen
3
Big Data
2
Big data
2
Brand image
2
Data Mining
2
Data mining
2
Dienstleistungsqualität
2
Markenimage
2
Online reviews
2
Personalisierung
2
Personalization
2
Product information
2
Product quality
2
Produktinformation
2
Produktqualität
2
Service quality
2
Utilitarianism
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Du, Qianzhou
Filieri, Raffaele
Law, Chun Hung Roberts
11
Bigné Alcañiz, J. Enrique
8
Duan, Wenjing
8
Fan, Weiguo
7
Mariani, Marcello M.
7
Xie, Karen L.
7
Kim, Jong Min
6
Li, Hengyun
6
Liu, Yong
6
Loureiro, Sandra Maria Correia
6
Munzel, Andreas
6
Okumus, Fevzi
6
Pelsmacker, Patrick de
6
Roy, Gobinda
6
Schweidel, David A.
6
Scott, David Meerman
6
Tan, Yong
6
Xiang, Zheng
6
Adena, Maja
5
Akram, Umair
5
Bradley, Graham L.
5
Datta, Biplab
5
Dens, Nathalie
5
Dwivedi, Yogesh Kumar
5
Gu, Bin
5
Hager, Anselm
5
Law, Rob
5
Phua, Joe
5
Rita, Paulo
5
Ruiz Mafe, Carla
5
Sparks, Beverley
5
Verma, Sanjeev
5
Wu, Luorong
5
Zhou, Wenqi
5
Balaji, M. S.
4
Bilgihan, Anil
4
Chakraborty, Uttam
4
Flavián Blanco, Carlos
4
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Journal of business research : JBR
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
International journal of hospitality management
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of hospitality marketing & management
1
Journal of management information systems : JMIS
1
Psychology & marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
10
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1
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
2
Moderating effects of rating on text and helpfulness in online hotel reviews : an analytical approach
Shin, Seunghun
;
Du, Qianzhou
;
Ma, Yufeng
;
Fan, Weiguo
; …
- In:
Journal of hospitality marketing & management
30
(
2021
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10012423287
Saved in:
3
Extremely negative ratings and online consumer review helpfulness : the moderating role of product quality signals
Filieri, Raffaele
;
Raguseo, Elisabetta
;
Vitari, Claudio
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
4
,
pp. 699-717
Persistent link: https://www.econbiz.de/10012492573
Saved in:
4
The role of visual cues in eWOM on consumers’ behavioral intention and decisions
Filieri, Raffaele
;
Lin, Zhibin
;
Pino, Giovanni
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 663-675
Persistent link: https://www.econbiz.de/10012647992
Saved in:
5
Effects of user-provided photos on hotel review helpfulness : an analytical approach with deep leaning
Ma, Yufeng
;
Xiang, Zheng
;
Du, Qianzhou
;
Fan, Weiguo
- In:
International journal of hospitality management
71
(
2018
),
pp. 120-131
Persistent link: https://www.econbiz.de/10011849638
Saved in:
6
Measuring customer agility from online reviews using big data text analytics
Zhou, Shihao
;
Qiao, Zhilei
;
Du, Qianzhou
;
Wang, G. Alan
; …
- In:
Journal of management information systems : JMIS
35
(
2018
)
2
,
pp. 510-539
Persistent link: https://www.econbiz.de/10011885763
Saved in:
7
A comparative analysis of major online review platforms : implications for social media analytics in hospitality and tourism
Xiang, Zheng
;
Du, Qianzhou
;
Ma, Yufeng
;
Fan, Weiguo
- In:
Tourism management : research, policies, practice
58
(
2017
),
pp. 51-65
Persistent link: https://www.econbiz.de/10011634642
Saved in:
8
What makes online reviews helpful? : a diagnosticity-adoption framework to explain informational and normative influences in e-WOM
Filieri, Raffaele
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1291-1270
Persistent link: https://www.econbiz.de/10010529911
Saved in:
9
E-WOM and accommodation : an analysis of the factors that influence travelers’ adoption of information from online reviews
Filieri, Raffaele
;
McLeay, Fraser
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10010235908
Saved in:
10
eWOM in online customer support communities : key variables in information quality and source credibility
Dancer, Hannah
;
Filieri, Raffaele
;
Grundy, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 290-305
Persistent link: https://www.econbiz.de/10010385969
Saved in:
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