//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Duckworth, Gary"
~person:"Grewal, Dhruv"
~person:"Krafft, Manfred"
~person:"Van den Poel, Dirk"
~subject:"Deutschland"
~subject:"Management-Informationssystem"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Beziehungsmarketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Management-Informationssystem
Beziehungsmarketing
103
Relationship marketing
103
Consumer behaviour
26
Konsumentenverhalten
26
Einzelhandel
16
Retail trade
16
Theorie
13
Theory
13
Customer satisfaction
11
Kundenzufriedenheit
11
Customer value
10
Kundenwert
10
Marketing management
10
Marketingmanagement
10
Lieferantenmanagement
9
Supplier relationship management
9
B-to-B-Marketing
7
Business-to-business marketing
7
Forecasting model
7
Germany
7
Internet marketing
7
Kundenanalyse
7
Management information system
7
Online-Marketing
7
Prognoseverfahren
7
Customer analysis
6
Electronic Commerce
6
USA
6
United States
6
Customer integration
5
Data Mining
5
Data mining
5
E-commerce
5
Firm performance
5
Kundenintegration
5
Kundenmanagement
5
Market segmentation
5
Marktsegmentierung
5
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
8
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Graue Literatur
4
Non-commercial literature
4
Arbeitspapier
2
Aufsatzsammlung
2
Hochschulschrift
2
Working Paper
2
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Interview
1
Lehrbuch
1
Sammelwerk
1
Textbook
1
Thesis
1
more ...
less ...
Language
All
German
7
English
7
Author
All
Duckworth, Gary
Grewal, Dhruv
Krafft, Manfred
Van den Poel, Dirk
Bruhn, Manfred
35
Homburg, Christian
35
Huber, Frank
31
Bauer, Hans H.
24
Wiedmann, Klaus-Peter
18
Herrmann, Andreas
17
Swoboda, Bernhard
13
Spiller, Achim
12
Ahlert, Dieter
11
Foscht, Thomas
11
Günter, Bernd
11
Meffert, Heribert
11
Helm, Sabrina
10
Piller, Frank T.
10
Reichwald, Ralf
10
Stock-Homburg, Ruth
10
Wangenheim, Florian von
10
Albers, Sönke
9
Benkenstein, Martin
9
Helmke, Stefan
9
Hilbert, Andreas
9
Töpfer, Armin
9
Diller, Hermann
8
Helmig, Bernd
8
Hennigs, Nadine
8
Hinterhuber, Hans H.
8
Meyer, Anton
8
Schramm-Klein, Hanna
8
Stauss, Bernd
8
Tscheulin, Dieter K.
8
Walsh, Gianfranco
8
Bayón, Tomás
7
Dietrich, Martin
7
Fürst, Andreas
7
Gedenk, Karen
7
Hennig-Thurau, Thorsten
7
Kenning, Peter
7
Silberer, Günter
7
Bendel, Klaus
6
more ...
less ...
Institution
All
Verein Deutscher Ingenieure
1
Published in...
All
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Betriebswirtschaftliche Studien
1
Decision support systems : DSS ; the international journal
1
European journal of operational research : EJOR
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of business economics : JBE
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Strategic change : SC ; briefings in entrepreneurial finance
1
VDI-Studie
1
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Special issue on big data technology-briven CRM & artificial intelligence
Krafft, Manfred
(
ed.
);
Sajtos, Laszlo
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012299818
Saved in:
2
The impact of customer relationship management systems in small business enterprises
Wynn, Martin
;
Turner, Phillip
;
Banik, Amitave
; …
- In:
Strategic change : SC ; briefings in entrepreneurial finance
25
(
2016
)
6
,
pp. 659-674
Persistent link: https://www.econbiz.de/10011595282
Saved in:
3
CRM in social media : predicting increases in Facebook usage frequency
Ballings, Michel
;
Van den Poel, Dirk
- In:
European journal of operational research : EJOR
244
(
2015
)
1
,
pp. 248-260
Persistent link: https://www.econbiz.de/10010531944
Saved in:
4
Improving customer attrition prediction by integrating emotions from client/company interaction emails and evaluating multiple classifiers
Coussement, Kristof
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003787798
Saved in:
5
Integrating the voice of customers through call center emails into a decision support system for churn prediction
Coussement, Kristof
;
Van den Poel, Dirk
- In:
Information & management : the internat. journal of …
45
(
2008
)
3
,
pp. 164-174
Persistent link: https://www.econbiz.de/10003722273
Saved in:
6
Improving customer complaint management by automatic email classification using linguistic style features as predictors
Coussement, Kristof
;
Van den Poel, Dirk
- In:
Decision support systems : DSS ; the international journal
44
(
2007/08
)
4
,
pp. 870-882
Persistent link: https://www.econbiz.de/10003670799
Saved in:
7
Integrating the voice of customers through call center emails into a decision support system for churn prediction
Coussement, Kristof
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003649170
Saved in:
8
Kundenbindung und Kundenwert
Krafft, Manfred
-
2007
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003439623
Saved in:
9
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Götz, Oliver
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 409-430)
.
2006
Persistent link: https://www.econbiz.de/10003323699
Saved in:
10
Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred
(
ed.
)
-
2006
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003367717
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->