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~person:"Dwivedi, Yogesh Kumar"
~person:"Ko, Eunju"
~person:"Verhoef, Peter C."
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Internet marketing
Konsumentenverhalten
Consumer behaviour
147
Beziehungsmarketing
37
Relationship marketing
37
Brand management
33
Markenführung
33
Online-Marketing
27
Fashion
22
Innovation adoption
22
Innovationsakzeptanz
22
Mode
22
Social Web
21
Social web
21
Luxury goods
20
Luxusgüter
20
Brand image
19
Markenimage
19
Online retailing
17
Online-Handel
17
Brand
15
Einzelhandel
15
Markenartikel
15
Retail trade
15
Marketing management
14
Marketingmanagement
14
Customer satisfaction
13
Kundenzufriedenheit
13
Mobile communications
13
Mobilkommunikation
13
Customer value
12
Kundenwert
12
Mobile Business
12
Mobile business
12
Advertising effects
11
Viral marketing
11
Virales Marketing
11
Werbewirkung
11
Distribution channel
10
E-commerce
10
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4
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Article in journal
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Aufsatz in Zeitschrift
147
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2
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2
Conference paper
1
Konferenzbeitrag
1
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English
146
German
1
Author
All
Dwivedi, Yogesh Kumar
Ko, Eunju
Verhoef, Peter C.
Han, Heesup
115
Mattila, Anna S.
98
Lusk, Jayson L.
74
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Nayga, Rodolfo M.
62
Loureiro, Sandra Maria Correia
61
Septianto, Felix
60
Grewal, Dhruv
57
Jang, Soocheong
57
Belk, Russell W.
55
Paul, Justin
53
Herrmann, Andreas
50
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Laroche, Michel
47
Kim, Jungkeun
46
Hollebeek, Linda D.
45
Pelsmacker, Patrick de
44
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Bang, Nguyen
39
Das, Gopal
39
Kim, Seongseop
38
Rajagopal
38
Thaichon, Park
38
Ko, Yong Jae
37
Vrontis, Demetris
37
Park, Jungkun
36
Wiedmann, Klaus-Peter
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Eisend, Martin
35
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Bruwer, Johan
34
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Journal of business research : JBR
33
Journal of retailing and consumer services
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
International journal of Indian culture and business management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
6
The marketing review
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing : EJM
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Information systems management
4
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of marketing
3
Journal of the Academy of Marketing Science
3
Psychology & marketing
3
Technological forecasting & social change : an international journal
3
Electronic government : EG; an international journal
2
International journal of bank marketing
2
Journal of interactive marketing
2
Journal of strategic marketing
2
Marketing letters : a journal of research in marketing
2
Cross-cultural buyer behavior
1
European journal of innovation management : EJIM
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business information systems : IJBIS
1
International journal of consumer studies
1
International journal of management reviews : IJMR
1
International journal of retail & distribution management
1
International marketing review
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of financial services marketing : JFSM
1
Journal of service research : JSR
1
MSI reports : working paper series
1
Operations management research : OMR ; advancing practice through theory
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
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ECONIS (ZBW)
147
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Modelling product lines diffusion : a framework incorporating competitive brands for sustainable innovations
Aggrawal, Deepti
;
Anand, Adarsh
;
Bansal, Gunjan
; …
- In:
Operations management research : OMR ; advancing …
15
(
2022
)
3/4
,
pp. 760-772
Persistent link: https://www.econbiz.de/10013462474
Saved in:
3
Sweat it for sustainability : Impact of physical activity/exercise on sustainable consumption
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2184-2199
Persistent link: https://www.econbiz.de/10013465160
Saved in:
4
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
5
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
6
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
7
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
8
The interaction effect of fashion retailer categories on sustainable labels : the role of perceived benefits, ambiguity, trust, and purchase intention
Cho, Minjung
;
Ko, Eunju
;
Borenstein, Benjamin E.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1016-1038
Persistent link: https://www.econbiz.de/10015050105
Saved in:
9
Omni-channel retailing : some reflections
Verhoef, Peter C.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 608-616
Persistent link: https://www.econbiz.de/10012608881
Saved in:
10
How to generate loyalty in mobile payment services? : an integrative dual SEM-ANN analysis
Tri Quan Dang
;
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
; …
- In:
International journal of bank marketing
41
(
2023
)
6
,
pp. 1177-1206
Persistent link: https://www.econbiz.de/10014332182
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