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~person:"Dwivedi, Yogesh Kumar"
~person:"Teng, Lefa"
~subject:"Brand memory"
~subject:"Consumer behaviour"
~subject:"Social web"
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Search: isPartOf:"Journal of Business Research"
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Brand memory
Consumer behaviour
Social web
Konsumentenverhalten
21
Brand management
8
Markenführung
8
Internet marketing
7
Online-Marketing
7
Advertising effects
6
Brand image
6
Markenimage
6
Online retailing
6
Online-Handel
6
Werbewirkung
6
Social Web
5
Artificial intelligence
4
Brand
4
Innovation
4
Markenartikel
4
Meta-Analyse
4
Meta-analysis
4
Viral marketing
4
Virales Marketing
4
Brand attitudes
3
Culture
3
International marketing
3
Internationales Marketing
3
Künstliche Intelligenz
3
Perceived risk
3
Advertising
2
Anticipating regret
2
Bias
2
Bibliometrics
2
Bibliometrie
2
Big Data
2
Big data
2
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2
Brand logo
2
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22
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22
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Dwivedi, Yogesh Kumar
Teng, Lefa
Laroche, Michel
27
Ko, Eunju
23
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Richard, Marie-Odile
13
Bartikowski, Boris
12
Filieri, Raffaele
12
Septianto, Felix
11
Balaji, M. S.
10
Krishen, Anjala S.
10
Seo, Yuri
10
Chebat, Jean-Charles
9
Gierl, Heribert
9
Kim, Kyung Hoon
9
Kukar-Kinney, Monika
9
Shukla, Paurav
9
Veloutsou, Cleopatra
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Mattila, Anna S.
8
Merchant, Altaf
8
Paul, Justin
8
Wagner, Udo
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Casaló, Luis V.
7
Donthu, Naveen
7
Flavián Blanco, Carlos
7
Foroudi, Pantea
7
Geuens, Maggie
7
Gupta, Suraksha
7
Liu, Martin J.
7
McLean, Graeme J.
7
Melewar, T. C.
7
Oghazi, Pejvak
7
Rana, Nripendra P.
7
Roy, Rajat
7
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Journal of business research : JBR
22
Source
All
ECONIS (ZBW)
22
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1
Partner or servant? : the influence of robot role positioning on consumers' brand evaluations
Teng, Lefa
;
Sun, Chuluo
;
Chen, Yifei
;
Lever, Michael W.
; …
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556466
Saved in:
2
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
3
Machine autonomy for rehabilitation of elderly people : a trade-off between machine intelligence and consumer trust
Shareef, Mahmud Akhter
;
Ahmed, Jashim Uddin
;
Giannakis, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014304014
Saved in:
4
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
5
An attitude-behavioral model to understand people's behavior towards tourism during COVID-19 pandemic
Shareef, Mahmud Akhter
;
Akram, Muhammad Shakaib
;
Malik, …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288173
Saved in:
6
A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping
Goel, Pooja
;
Parayitam, Satyanarayana
;
Sharma, Anuj
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013168094
Saved in:
7
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
8
Interactive voice assistants : does brand credibility assuage privacy risks?
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 701-717
Persistent link: https://www.econbiz.de/10013194271
Saved in:
9
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
10
Examining antecedents of consumers' pro-environmental behaviours : TPB extended with materialism and innovativeness
Alzubaidi, Hawazin
;
Slade, Emma L.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
122
(
2021
),
pp. 685-699
Persistent link: https://www.econbiz.de/10012420607
Saved in:
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