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~person:"Dwivedi, Yogesh Kumar"
~subject:"Beziehungsmarketing"
~subject:"KMU"
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Beziehungsmarketing
KMU
Internet marketing
27
Online-Marketing
27
Social Web
15
Social web
15
Consumer behaviour
14
Konsumentenverhalten
14
Advertising
8
Werbung
8
Advertising effects
7
Electronic Commerce
7
Werbewirkung
7
Online retailing
6
Online-Handel
6
Viral marketing
6
Virales Marketing
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E-commerce
5
Bibliometrics
4
Bibliometrie
4
Brand image
4
Brand management
4
Markenführung
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Markenimage
4
Marketing management
4
Marketingmanagement
4
Mobile marketing
4
Brand
3
Computerspiel
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Digital marketing
3
Markenartikel
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Mobile Marketing
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Relationship marketing
3
SME
3
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3
Social media marketing
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Video game
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social media
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Dwivedi, Yogesh Kumar
Harrigan, Paul
11
Hollebeek, Linda D.
10
Conduit, Jodie
8
Loureiro, Sandra Maria Correia
7
Rahman, Zillur
7
Ratten, Vanessa
7
Thaichon, Park
7
Ahuja, Vandana
6
Karjaluoto, Heikki
6
Kumar, Vikas
6
Rita, Paulo
6
Theobald, Elke
6
Alavi, Shirin
5
Bilgihan, Anil
5
El-Gohary, Hatem
5
Luoma-aho, Vilma
5
Rather, Raouf Ahmad
5
Schumann, Jan Hendrik
5
Vrontis, Demetris
5
Weaven, Scott
5
Agnihotri, Raj
4
Amoah, John
4
Asencio, Hugo
4
Bilro, Ricardo Godinho
4
Brodie, Roderick J.
4
Carlson, Jamie
4
Constantinides, Efthymios
4
Grewal, Dhruv
4
Gómez-Suárez, Mónica
4
Hajli, Nick
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Halligan, Brian
4
Harris, Lisa
4
Ivens, Björn Sven
4
Johnson, Lester W.
4
Kannan, P. K.
4
Khan, Imran
4
Kim, Juran
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Klaus, Philipp
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Ko, Eunju
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Asia Pacific journal of marketing and logistics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of Indian culture and business management
1
International journal of business information systems : IJBIS
1
The journal of product & brand management
1
The marketing review
1
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ECONIS (ZBW)
6
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1
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
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2
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
3
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
4
Social commerce as a business tool in Saudi Arabia's SMEs
Abed, Salma S.
;
Dwivedi, Yogesh Kumar
;
Williams, Michael D.
- In:
International journal of Indian culture and business …
13
(
2016
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011664744
Saved in:
5
SME's adoption of e-commerce using social media in Saudi Arabian context : a systematic literature review
Abed, Salma S.
;
Dwivedi, Yogesh Kumar
;
Williams, Michael D.
- In:
International journal of business information systems : …
19
(
2015
)
2
,
pp. 159-179
Persistent link: https://www.econbiz.de/10011326849
Saved in:
6
Social media as a bridge to e-commerce adoption in SMEs : a systematic literature review
Abed, Salma S.
;
Dwivedi, Yogesh Kumar
;
Williams, Michael D.
- In:
The marketing review
15
(
2015
)
1
,
pp. 39-57
Persistent link: https://www.econbiz.de/10011407081
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