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~person:"Dwyer, Brendan"
~person:"Kim, Yu Kyoum"
~subject:"Sportorganisation"
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Sportorganisation
Sportmarketing
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Sports marketing
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Sport
19
Sports
19
Professional sports
17
Profisport
17
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Marketingmanagement
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Sport consumer behavior
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Dwyer, Brendan
Kim, Yu Kyoum
Ko, Yong Jae
8
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7
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7
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7
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Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport management review
2
European Sport management quarterly : ESMQ
1
International journal of sports marketing & sponsorship
1
Sport, Business and Management : an international journal ; SBM
1
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ECONIS (ZBW)
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1
Examining racial discrimination in fantasy team selection : the case of Czech soccer fans
Kotrba, Vojtech
;
Dwyer, Brendan
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 248-267
Persistent link: https://www.econbiz.de/10014317626
Saved in:
2
Sport team emotion : conceptualization, scale development and validation
Lee, Seunghwan
;
Kim, Yu Kyoum
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011911321
Saved in:
3
Sport fans in a "smart sport" (SS) age : drivers of smartphone use for sport consumption
Ha, Jae-Pil
;
Kang, Sun J.
;
Kim, Yu Kyoum
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10011781793
Saved in:
4
The tie that blinds? : developing and validating a scale to measure emotional attachment to a sport team
Dwyer, Brendan
;
Mudrick, Michael
;
Greenhalgh, Gregory P.
; …
- In:
Sport management review
18
(
2015
)
4
,
pp. 570-582
Persistent link: https://www.econbiz.de/10011411128
Saved in:
5
Marketing pro-environmental venues in professional sport : planting seeds of change among existing and prospective consumers
Kellison, Timothy B.
;
Kim, Yu Kyoum
- In:
Journal of sport management : the official journal of …
28
(
2014
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10010367442
Saved in:
6
A relationship marketing catalyst : the salience of reciprocity to sport organization ; sport consumer relationships
Magnusen, Marshall
;
Kim, Jun Woo
;
Kim, Yu Kyoum
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
5
,
pp. 501-524
Persistent link: https://www.econbiz.de/10009691098
Saved in:
7
A conceptual framework for understanding relationships between sport consumers and sport organizations : a relationship quality approach
Kim, Yu Kyoum
;
Trail, Galen
- In:
Journal of sport management : the official journal of …
25
(
2011
)
1
,
pp. 57-69
Persistent link: https://www.econbiz.de/10008933640
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