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~person:"Eagle, Lynne C."
~person:"Kaiser, Harry M."
~type_genre:"Collection of articles written by one author"
~type_genre:"Graue Literatur"
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Search: subject_exact:"Marketing mix"
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Marketing management
14
Marketingmanagement
14
Advertising
10
Werbung
10
Milchmarkt
9
Milk market
9
USA
8
United States
8
Farm management
4
Landwirtschaftliche Betriebslehre
4
New York
3
1986-1992
2
Agrarprodukt
2
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Außenwirtschaftsförderung
2
Milchpolitik
2
Milk policy
2
Neuseeland
2
New Zealand
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1975-1993
1
1984-1990
1
1984-1995
1
1986-1995
1
Advertising effects
1
Cheese
1
Gattungsmarke
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Generic brand
1
Großbritannien
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Imperfect competition
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KMU
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Käse
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Market structure
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Marktstruktur
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Preisdifferenzierung
1
Price discrimination
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SME
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Sales promotion
1
United Kingdom
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Unvollkommener Wettbewerb
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Book / Working Paper
14
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Collection of articles written by one author
Graue Literatur
Non-commercial literature
14
Article in journal
5
Aufsatz in Zeitschrift
5
Arbeitspapier
4
Working Paper
4
Lehrbuch
2
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2
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Language
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English
14
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Eagle, Lynne C.
Kaiser, Harry M.
Meffert, Heribert
18
Drees, Norbert
16
Sheth, Jagdish N.
14
Backhaus, Klaus
12
Fritz, Wolfgang
12
Nufer, Gerd
12
Wiedmann, Klaus-Peter
10
Albers, Sönke
9
Bauer, Hans H.
9
Huber, Frank
9
Homburg, Christian
7
Kirchgeorg, Manfred
7
Brem, E.
5
Burmann, Christoph
5
Franses, Philip Hans
5
Simon, Hermann
5
Smith, N. Craig
5
Varadarajan, Rajan
5
Boulding, William
4
Chandon, Pierre
4
Kay, Rosemarie
4
Kranzusch, Peter
4
Ormrod, Robert P.
4
Soberman, David A.
4
Spiller, Achim
4
Suprinovič, Olga
4
Söderlund, Magnus
4
Wind, Yoram
4
Anderson, Kym
3
Appelmann, Eva
3
Bartling, Björn
3
Chadraba, Petr
3
Christen, Markus
3
Damania, Richard
3
Fehr, Ernst
3
Fok, Dennis
3
Forker, Olan D.
3
Gatignon, Hubert A.
3
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Cornell University / Department of Agricultural Economics
2
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NICPRE / National Institute for Commodity Promotion Research and Evaluation
9
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
RB / Department of Agricultura, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
2
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, Cornell University : RB
2
Working paper / Department of Commerce, College of Business, Massey University
2
RB / Department of Agricultura, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
1
RB / Department of Agricultural Resource, and Managerial Economic, College of Agriculture and Life Sciences, Cornell University
1
RB / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
1
RB / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
1
Working papers / Department of Commerce, College of Business, Massey University
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ECONIS (ZBW)
14
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date (oldest first)
1
A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Eagle, Lynne C.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003792325
Saved in:
2
Integrated marketing communication implementation in small New Zealand businesses
Davison, Antonia
;
Bulmer, Sandy
;
Eagle, Lynne C.
-
2005
Persistent link: https://www.econbiz.de/10002817540
Saved in:
3
Advertising in mature markets : potentially persuasive or repurchase reminder
Eagle, Lynne C.
;
Rose, Lawrence Craig
;
Kitchen, Philip J.
-
2003
Persistent link: https://www.econbiz.de/10001853293
Saved in:
4
Commodity promotion programs in the United States
VandeKamp, Philip
;
Kaiser, Harry M.
-
1999
Persistent link: https://www.econbiz.de/10001391463
Saved in:
5
Impact of generic fluid milk and cheese advertising on dairy markets : 1984 - 98
Kaiser, Harry M.
-
1999
-
Rev
Persistent link: https://www.econbiz.de/10001439459
Saved in:
6
Determinants of temporal variations in advertising effectiveness
Chung, Chanjin
;
Kaiser, Harry M.
-
1998
Persistent link: https://www.econbiz.de/10000988401
Saved in:
7
Cornell Commodit Promotion Research Program : summary of recent research projects
Kaiser, Harry M.
;
Ferrero, Jennifer L.
-
1997
Persistent link: https://www.econbiz.de/10000967579
Saved in:
8
An economic analysis of generic milk advertising impacts on markets in New York State
Lenz, John E.
;
Kaiser, Harry M.
;
Chung, Chanjin
-
1997
Persistent link: https://www.econbiz.de/10000967581
Saved in:
9
Generic advertising wearout : the case of the New York City fluid milk campaign
Reberte, Carlos
;
Kaiser, Harry M.
;
Lenz, John E.
; …
-
1996
Persistent link: https://www.econbiz.de/10000935077
Saved in:
10
Impact of national generic dairy advertising on dairy markets, 1984 - 95
Kaiser, Harry M.
-
1996
Persistent link: https://www.econbiz.de/10000941310
Saved in:
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