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~person:"East, Robert"
~type:"article"
~type_genre:"Article in journal"
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Search: subject_exact:"Viral marketing"
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Viral marketing
11
Virales Marketing
11
Consumer behaviour
7
Konsumentenverhalten
7
WOM
4
Measurement
3
Messung
3
Word of mouth
3
Brand
2
Markenartikel
2
Social Web
2
Social web
2
word of mouth
2
ABM
1
Agent-based modeling
1
Agent-based modelling
1
Agentenbasierte Modellierung
1
Beziehungsmarketing
1
Brand image
1
Brand management
1
Correlation
1
Decay rate
1
Diffusion
1
Diffusion modelling
1
Elderly people
1
Impact
1
Korrelation
1
Markenführung
1
Markenimage
1
Market share
1
Marketing
1
Marketing management
1
Marketingmanagement
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Marktanteil
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Modellierung
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NWOM
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Negativity bias
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PWOM
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Article in journal
Aufsatz in Zeitschrift
11
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English
11
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East, Robert
Law, Chun Hung Roberts
18
Filieri, Raffaele
15
Berger, Jonah
13
Loureiro, Sandra Maria Correia
12
Mariani, Marcello M.
12
Balaji, M. S.
10
Bilgihan, Anil
10
Dwivedi, Yogesh Kumar
10
Kim, Jong Min
10
Law, Rob
10
Li, Hengyun
10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Ranaweera, Chatura
9
Romaniuk, Jenni
9
Tan, Yong
9
Xie, Karen L.
9
Ye, Qiang
9
Akram, Umair
8
Jayawardhena, Chanaka
8
Karjaluoto, Heikki
8
Liu, Yong
8
Mattila, Anna S.
8
Moro, Sérgio
8
Okumus, Fevzi
8
Peres, Renana
8
Rita, Paulo
8
Roy, Gobinda
8
Sparks, Beverley
8
Zhang, Zili
8
Datta, Biplab
7
De Angelis, Matteo
7
Fan, Weiguo
7
Flavián Blanco, Carlos
7
Han, Heesup
7
Kim, Woo Gon
7
Liang, Sai
7
Libai, Barak
7
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Australasian marketing journal
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of marketing management : MM
2
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
11
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1
The impact of word of mouth on intention to purchase currently used and other brands
East, Robert
;
Romaniuk, Jenni
;
Chawdhary, Rahul
; …
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
3
,
pp. 321-334
Persistent link: https://www.econbiz.de/10011742369
Saved in:
2
Social amplification : a mechanism in the spread of brand usage
East, Robert
;
Uncles, Mark
;
Romaniuk, Jenni
;
Lomax, Wendy
- In:
Australasian marketing journal
25
(
2017
)
1
,
pp. 20-25
Persistent link: https://www.econbiz.de/10011782245
Saved in:
3
Measuring the impact of positive and negative word of mouth : a reappraisal
East, Robert
;
Uncles, Mark D.
;
Romaniuk, Jenni
;
Lomax, Wendy
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 54-58
Persistent link: https://www.econbiz.de/10011484650
Saved in:
4
Validation and sufficiency
East, Robert
;
Uncles, Mark D.
;
Romaniuk, Jenni
;
Lomax, Wendy
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 661-666
Persistent link: https://www.econbiz.de/10011574530
Saved in:
5
Factors associated with the production of word of mouth
East, Robert
;
Uncles, Mark
;
Romaniuk, Jenni
;
Dall'Olmo …
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
3
,
pp. 439-458
Persistent link: https://www.econbiz.de/10011376263
Saved in:
6
Hear nothing, do nothing : the role of word of mouth in the decision-making of older consumers
East, Robert
;
Uncles, Mark D.
;
Lomax, Wendy
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 786-801
Persistent link: https://www.econbiz.de/10010375794
Saved in:
7
The decay of positive and negative word of mouth after product experience
East, Robert
;
Uncles, Mark D.
;
Romaniuk, Jenni
;
Hand, Chris
- In:
Australasian marketing journal
22
(
2014
)
4
,
pp. 350-355
Persistent link: https://www.econbiz.de/10010472715
Saved in:
8
"Distortion" in retrospective measures of word of mouth
East, Robert
;
Uncles, Mark D.
;
Romaniuk, Jenni
;
Hand, Chris
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
4
,
pp. 477-486
Persistent link: https://www.econbiz.de/10009788922
Saved in:
9
Market share is correlated with word-of-mouth volume
Uncles, Mark D.
;
East, Robert
;
Lomax, Wendy
- In:
Australasian marketing journal
18
(
2010
)
3
,
pp. 145-150
Persistent link: https://www.econbiz.de/10008653812
Saved in:
10
In praise of retrospective surveys
East, Robert
;
Uncles, Mark D.
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 929-944
Persistent link: https://www.econbiz.de/10003786741
Saved in:
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