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~person:"Eckhardt, Thordis"
~person:"Woodside, Arch G."
~subject:"B-to-B-Marketing"
~subject:"Innovation management"
~subject:"Marketingtheorie"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
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B-to-B-Marketing
Innovation management
Marketingtheorie
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Business-to-business marketing
5
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Germany
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Lieferantenmanagement
2
Packaging
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Verpackung
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Ekart Kuhn
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Ekupac GmbH
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Eckhardt, Thordis
Woodside, Arch G.
Kleinaltenkamp, Michael
14
Baumgarth, Carsten
7
Pepels, Werner
7
Voeth, Markus
7
Backhaus, Klaus
6
Weiber, Rolf
6
Albers, Sönke
5
Hofmaier, Richard
5
Johnston, Wesley J.
5
Gey, Thomas
4
Klug, Matthias
4
Belz, Christian
3
Binckebanck, Lars
3
Engelhardt, Werner Hans
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Freiling, Jörg
3
Geiger, Ingmar
3
Homburg, Christian
3
Höft, Uwe
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Ivens, Björn Sven
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Jacob, Frank
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Keller, Kevin Lane
3
Plinke, Wulff
3
Valla, Jean-Paul
3
Baaken, Thomas
2
Banholzer, Volker Markus
2
Barten, Gabriele
2
Bauer, Hans H.
2
Biesalski, Alexander
2
Blois, Keith J.
2
Büschken, Joachim
2
Chandler, Jennifer D.
2
Diller, Hermann
2
Esch, Franz-Rudolf
2
Farrés, Rafael
2
Fredebeul-Krein, Tobias
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Hinterhuber, Andreas
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Verpackungsmarketing : Fallbeispiele, Trends, Technologien
2
Business-to-business marketing management : strategies, cases and solutions
1
Field guide to case study research in business-to-business marketing and purchasing
1
Handbook of business-to-business marketing
1
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ECONIS (ZBW)
5
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1
A primer to the general theory of behavioral strategies in business-to-business marketing
Woodside, Arch G.
- In:
Field guide to case study research in …
,
(pp. 147-166)
.
2014
Persistent link: https://www.econbiz.de/10011413779
Saved in:
2
Implemented strategies in business-to-business contexts
Woodside, Arch G.
;
Pattinson, Hugh M.
;
Montgomery, David B.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 323-355)
.
2012
Persistent link: https://www.econbiz.de/10009532700
Saved in:
3
Case study research in business-to-business contexts : theory and methods
Woodside, Arch G.
;
Baxter, Roger
- In:
Handbook of business-to-business marketing
,
(pp. 680-698)
.
2012
Persistent link: https://www.econbiz.de/10009500108
Saved in:
4
Vertriebs- und Absatzwege von Verpackungen : ein Interview mit Ekart Kuhn von der Ekupac GmbH
Kuhn, Ekart
;
Eckhardt, Thordis
- In:
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
,
(pp. 43-55)
.
2010
Persistent link: https://www.econbiz.de/10011388022
Saved in:
5
Public Relations für Verpackungen : Kommunikationswege und Instrumente
Eckhardt, Thordis
- In:
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
,
(pp. 57-81)
.
2010
Persistent link: https://www.econbiz.de/10011388023
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