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~person:"Eddy, Terry"
~person:"Wanless, Liz"
~subject:"Internet marketing"
~subject:"Sponsoring"
~type_genre:"Article in journal"
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Eddy, Terry
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
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ECONIS (ZBW)
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An examination of sponsor outcomes at different tiers of IndyCar sponsorship
Evans, Zachary
;
Eddy, Terry
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 113-127
Persistent link: https://www.econbiz.de/10013346951
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2
The impact of sponsorship on social media engagement : a longitudinal examination of professional sport teams
Naraine, Michael L.
;
Bakhsh, Jordan T.
;
Wanless, Liz
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10013411506
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