An examination of sponsor outcomes at different tiers of IndyCar sponsorship
Zachary Evans and Terry Eddy
| Year of publication: |
2022
|
|---|---|
| Authors: | Evans, Zachary ; Eddy, Terry |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 31.2022, 2, p. 113-127
|
| Subject: | sponsorship levels | brand image | satisfaction | motorsport | activation | Sponsoring | Sponsorship | Markenimage | Brand image | Sportmarketing | Sports marketing | Motorsport |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.32731/SMQ.312.0622.03 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013346951