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~person:"Eggert, Andreas"
~person:"Günter, Bernd"
~person:"Petersen, J. Andrew"
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Search: subject:"Customer value"
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Kundenwert
34
Customer value
30
Beziehungsmarketing
24
Relationship marketing
24
Kundenmanagement
12
Contribution margin
8
Cost-benefit analysis
8
Deckungsbeitragsrechnung
8
Deutschland
8
Germany
8
Kosten-Nutzen-Analyse
8
Marketing management
8
Marketingmanagement
8
Shareholder Value
8
Shareholder value
8
Theorie
8
Theory
8
Betriebliche Wertschöpfung
6
Market research
6
Marktforschung
6
Value creation
6
B-to-B-Marketing
5
Business-to-business marketing
5
Lieferantenmanagement
5
Supplier relationship management
5
Aufsatzsammlung
4
Beschwerdemanagement
2
Complaint management
2
Customer service
2
Kundenservice
2
Measurement
2
Messung
2
Value in use
2
Value proposition
2
Viral marketing
2
Virales Marketing
2
Allocation
1
Allokation
1
Außendienst
1
Business network
1
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Undetermined
14
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22
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12
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17
Aufsatz in Zeitschrift
17
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8
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5
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5
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4
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4
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4
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English
20
German
14
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1
Author
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Eggert, Andreas
Günter, Bernd
Petersen, J. Andrew
Kumar, V.
41
Rajagopal
28
Bauer, Hans H.
19
Hammerschmidt, Maik
17
Madhani, Pankaj M.
17
Skiera, Bernd
16
Verhoef, Peter C.
14
Kleinaltenkamp, Michael
13
Ko, Eunju
13
Wiesel, Thorsten
12
Fader, Peter
11
Heinonen, Kristina
11
Helm, Sabrina
11
Keränen, Joona
11
Kim, Kyung Hoon
11
Frow, Pennie
10
Gallarza, Martina G.
10
Krafft, Manfred
10
Maas, Peter
10
Matzler, Kurt
10
Gil Saura, Irene
9
Gupta, Sunil
9
Homburg, Christian
9
Mengen, Andreas
9
Saarijärvi, Hannu
9
Belz, Christian
8
Bieger, Thomas
8
Bruhn, Manfred
8
Glady, Nicolas
8
Neslin, Scott A.
8
Payne, Adrian
8
Reinartz, Werner J.
8
Rust, Roland T.
8
Staat, Matthias
8
Strandvik, Tore
8
Venkatesan, Rajkumar
8
Becker, Roman
7
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of marketing
3
Springer eBook Collection / Business and Economics
2
Creating and managing superior customer value
1
Customer engagement marketing
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbook of research on customer equity in marketing
1
Handbuch Kundenbindungsmanagement
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of Inter-Organizational Relationships
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
30
USB Cologne (EcoSocSci)
4
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10
of
34
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date (oldest first)
1
Understanding and managing
customer
value
propositions : introduction to the special issue
Eggert, Andreas
;
Frow, Pennie
;
Payne, Adrian
; …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 242-243
Persistent link: https://www.econbiz.de/10012285180
Saved in:
2
Rethinking customer-perceived value in business markets from an organizational perspective
Kleinaltenkamp, Michael
;
Eggert, Andreas
;
Kashyap, Vishal
; …
- In:
Journal of Inter-Organizational Relationships
28
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013460222
Saved in:
3
Toward a comprehensive framework of value proposition development : from strategy to implementation
Payne, Adrian
;
Frow, Pennie
;
Steinhoff, Lena
;
Eggert, …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 244-255
Persistent link: https://www.econbiz.de/10012285182
Saved in:
4
Customer
value
propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
Saved in:
5
The dynamics of
customer
value
propositions : an outside-in perspective
Day, George S.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 316-319
Persistent link: https://www.econbiz.de/10012285220
Saved in:
6
Managing product returns within the
customer
value
framework
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Petersen, J. Andrew
; …
- In:
Customer engagement marketing
,
(pp. 95-118)
.
2018
Persistent link: https://www.econbiz.de/10011739845
Saved in:
7
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
8
Kundenwert : Grundlagen - innovative Konzepte - praktische Umsetzungen
Helm, Sabrina
(
ed.
);
Günter, Bernd
(
ed.
); …
-
2017
-
4., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011533251
Saved in:
9
The
customer
value
proposition : evolution, development, and application in marketing
Payne, Adrian
;
Frow, Pennie
;
Eggert, Andreas
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 467-489
Persistent link: https://www.econbiz.de/10011737456
Saved in:
10
Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
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