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~person:"Ehrenberg, Andrew S. C."
~person:"Malthouse, Edward C."
~subject:"Konsumentenverhalten"
~subject:"Werbung"
~type_genre:"Aufsatz im Buch"
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Werbung
Brand management
7
Markenführung
7
Brand
5
Consumer behaviour
5
Markenartikel
5
Beziehungsmarketing
2
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2
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1
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Ehrenberg, Andrew S. C.
Malthouse, Edward C.
Keller, Kevin Lane
7
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Brand management ; Vol. 2
2
Bridging the gap between advertising academia and practice
1
Handbook of research on customer engagement
1
Measuring and managing brands
1
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ECONIS (ZBW)
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Online reviews as customers' dialogues with and about brands
Maslowska, Ewa
;
Kim, Su Jung
;
Malthouse, Edward C.
; …
- In:
Handbook of research on customer engagement
,
(pp. 76-96)
.
2019
Persistent link: https://www.econbiz.de/10013163352
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2
How customers engage with brands : a new framework
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Bridging the gap between advertising academia and practice
,
(pp. 231-243)
.
2017
Persistent link: https://www.econbiz.de/10011540381
Saved in:
3
Brand image and brand usage
Bird, M.
;
Channon, C.
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924368
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4
Evidence concerning the importance of perceived brand differentiation
Romaniuk, Jenni
;
Sharp, Byron
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924370
Saved in:
5
Brand advertising as creative publicity
Ehrenberg, Andrew S. C.
;
Barnard, Neil
;
Kennedy, Rachel
; …
-
2009
Persistent link: https://www.econbiz.de/10003784904
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